The Research On Present Situation And Promoting Strategies Of Professional Road Cycling Races In China

Road cycling is a sport with a long history, the historical records of the first organized road cycling events dating back to 1868. The sport originated in Europe to develop and gradually spread to the rest of the world. The cycling race will be athletic and clever fusion of natural landscape, with its unique charm to attract fans and viewers around the world. Since entering the 21st century, cycling in China has been rapid development, held in 2002 Tour de Qinghai Lake International Road Cycling Race, then later the Chinese professional cycling race tour and tour Beijing Vocational cycling race is such that Occupation level road cycling events held in China has been improved.In this paper, literature, expert interviews, comparative study, combing through the initial formation of the current occupational road cycling events in our country to carry out the current professional road cycling events undertaken to analyze current situation and propose specific measures and development measures to the following conclusions:Our Professional Road Cycling Race has been formed to Tour de Qinghai Lake International Road Cycling Race, Tour of China I and II, represented by nine professional road cycling races. Race expand year by year, gradually raise the level of events. Formed a government-led, community involvement, marketing support, professional operation mode of operation for the main event. Organizational system of Chinese Professional Cycling Race is more perfect, clear responsibilities of various departments, there is a good coordination mechanism between the duties and the department. In the event publicity and promotion, market operation encountered bottlenecks and barriers, conflicts between government and market other stakeholders.Our Professional Road Cycling Race main problems are:excessive government plays the role of tournament weak market operation; a single type of event; lack of sustained management operating team and professionals; competitions system has not been formed, restricting the overall level of promotion events; events broadcast technology needs to improve.Current Development of Vocational road cycling events from three aspects: to further clarify the functions of the government, the establishment of government timely and appropriate exit mechanism; the establishment of a professional sports functioning institutions, to attract professionals to the formation of the management team; event type diversification, build a reasonable tournament system.