Research On The Motivation And Countermeasures Of University Students' Dependence On Mobile Games

With the development of the communication technology,the influence of media on people has gradually deepened.New media has changed the people's lifestyle and influenced media usage.People are increasingly dependent on new media.Since 2015,the domestic mobile game market has entered an outbreak,and phenomenal games have been constantly emerging.Mobile games have become an important form of entertainment for most people,even a kind of spiritual sustenance.Mobile game dependence is becoming more and more serious.Based on the Uses and Gratifications and Media Dependency Theory,the paper discusses the motivations of university students' dependence on mobile game,and puts forward countermeasures.Audiences use the media based on specific needs and motivations.When they are satisfied,they will continue to use it,and gradually become dependent.From the use of media to the dependence on media is a continuous process.The study on the motivations of media dependence can examine the real purpose of the audience using media,and clarify the mechanism of motivations and dependence.Firstly,the literatures were sorted out,the research model and basic assumptions were presented.Secondly,the data were collected by questionnaire survey,and 305 valid samples were obtained.Finally,Data analysis was carried out with Statistical Product and Service Solutions software to verify the research model and hypothesis.There are four conclusions.First,college students do have motivation and dependence in playing mobile games.Entertainment and social communication are the most important motivations for playing mobile games.In mobile game dependence,psychological dependence,behavior management and withdrawal reaction are obvious.Second,mobile game motivation has a significant positive impact on dependence,especially the immersion motivations.Third,there is a partial mediation effect between the duration and the number of playing mobile games on dependence.Four,in demographic variables,gender and education have some influence on mobile game dependence.In the end,the paper puts forward some countermeasures to reduce the dependence on mobile game from weakening the game motivation and controlling the game contact.