Research On The Recruitment Strategies Of International Students In American Universities

As the acceleration of globalization,knowledge economy develops faster and the international competition becomes more furious.Talent plays a crucial part in the development of a nation.Education is the cradle of the talent training,and higher education is of great significance in talent training.The University of Southern California is famous for its international students enrollment.The international students recruitment strategy and the personnel training mode and other aspects of the experience will provide important reference for international students enrollment in China.This thesis takes the University of Southern California as a representative case,adopting the literature research method to combine the history of American higher education internationalization strategy and to sum up its developing situation and characteristics in different historical period.What's more,this thesis uses the case study.After browsing some relevant international sites,this thesis analizes four major international recruitment strategies,such as the concept and the plan of admission,the recruitment strategy,the resource supplying strategy and the serving strategy.With the guide of these strategies,the University of Southern California has got great success in recruiting international students.Look back to the past,base on the present and look forward to the international recruitment strategy developing trend.In the end,summarize the article from the scholarship strategy,the international students serving strategy and other aspects and put forward some enlightments on the construction of the double world-class universities.The double world-class constrution universities need to reconsider the importance of recruitment strategies,innovate the Chinese-modle international students recruitment strategy,enrich the concept of international student enrollment,perfect the strategy of international students,and expand the scale of enrollment to realize the initial goal,even the long term goal.The goal to improve the overrall development level of higher education will come true.