Successfully reaching prospective students: Analysis of recruitment techniques in the College of Agricultural Sciences at Southern Illinois University Carbondale

he purpose of this study was to estimate the effects of recruitment efforts used in the College of Agricultural Sciences (COAS) on students enrolled in the College. The study focused on different attributes of why students enrolled in the agriculture programs at Southern Illinois University Carbondale (SIUC). University of Illinois, Western Illinois University, and Illinois State University data was also included in this study. The data used in this study were obtained from current students in the agriculture programs at SIUC and the data for enrollment, tuition and fees, and degrees conferred was obtained from Illinois Board of Higher Education. Graphs and tables were used to organize the data to show significant changes and trends among the universities and student responses to surveys. A least squares regression model was also used to analyze effects of different factors on COAS enrollment.;It was found that recruitment efforts at the COAS need to be evaluated to better focus recruitment spending. Analysis of a mass mailing effort shows that over...