Research On The Communication Mechanism Of Network Public Opinion From The The Perspective Of Collaborative Theory

Based on synergetics in the cooperative principle,control principle,system principle,and dissipative structure theory,chaos theory,game theory and other related theory as the support,to stand in the Angle of the discipline overlapping,mainly in the perspective of synergetics,on the basis of the theory of cooperative study of network public opinion.Liang-rong think network public opinion can be divided into the subject,the network public opinion object network public opinion,network public opinion ontology and network public opinion carrier several parts,and the network public opinion system as the network public opinion of the subsystems of the subject,object and ontology,carrier organic combination.Among them,the government,media,ordinary network users,network opinion leaders and other organizations are the main components of online public opinions.The network public opinion system has the typical complex system characteristics,which is essentially the public opinion field in which each network public opinion subject is competing with each other for the right of discourse.The interaction between different public opinion subjects is an important factor to promote the dynamic balance of the online public opinion system and form an orderly structure,with obvious synergetic characteristics.Therefore,in not only has the characteristics of dynamic open system and synergetics characteristics of network public opinion in the system,network public opinion in the subject system between each subsystem and each factor in the competition,on the basis of mutual cooperation,mutual game tend to produce synergistic effect.Articles on synergetics,cooperative principle,concept and principle of synergistic effect of synergy theory related on the basis of carding,analysis of network public opinion system structure,analyze the network public opinion the subject system,and on this basis,from the macroscopic and microscopic two aspects of network public opinion system synergy mechanism are analyzed.In brief,the micro level refers to the self-organizing effect of network public opinion,including the self-organization of Internet users' opinions,self-organization of network users,and self-organization of network user behaviors.Macro level mainly refers to the butterfly effect,network public opinion not only when has the conflict and the sensitivity of the incident,a small amount of information on the Internet,network public opinion in the system users will continue to refining and processing of the information,information in cyberspace for fission and spread rapidly,information in the network space formed by the rapid spread of network public opinion with uncertainty shock wave,tend to produce a great social effect.Have sensitivity to initial value,the communication process is chaotic,individual opinion has a collaborative and the uncertainty of network public opinion shock wave is the network public opinion is the butterfly effect is the four important characteristics.It reveals not only the formation process of network public opinion,but also the source of the powerful influence of online public opinion.To see,on the one hand,collaborative mechanism through network public opinion system as a whole,especially for the network of public opinion is based on the different network public opinion game produced by the main opinions on interaction and synergy effect.Network public opinion,on the other hand,between the body and each factor against each other,not together,will be to a certain extent,to speed up the opinions of discrete speed,make the network public opinion movement characterized by the state of chaos,so as to increase the network public opinion system internal friction,less energy network public opinion.Therefore,this paper in the process of to explore the mechanism of network public opinion system operation,the use of synergetics principles related to explore different collaborative demand of network public opinion subject,synergy and synergy principle on the basis of further analysis of network public opinion running mechanism and coordinated intervention strategies.Government,Internet,media and other organizations such as the main body on the transmission mechanism of network public opinion has the important influence,from the collaborative theory Angle,in each of the main communication,on the basis of mutual coordination of cooperation,establishment of cooperative governance of government as the leading network mode,and create a good environment for transmission of network public opinion,increase the network public opinion in China a new way of collaborative governance,promote social harmony and development.