A Study On The Development Strategy Of V.Future Education Group

V.Future Education Group,established in Xiamen,China,is a private educa tion institution.After ten years development,it is becoming a nationwide educa tion brand whose business contains early education,K12 education,children En glish,and adult English.V.Future has become a comprehensive education group of a certain size.In China,private education industry is having an ongoing fast developmen t.Firstly,China's national strength has risen.Meanwhile,technical innovation is pushing the industry moving forward.Therefore,the fierce competition also gr adually increases in the education market.In this thesis,as the subject of study,the development strategy of V.Future Education Group was analyzed,which micro-cosmically provides a view of its development prospects,and forecasts the trend of development in private educ ation industry.The first chapter mainly introduces the research background and significanc e,contents structure and research methods.In the second chapter,it introduces the main analysis tools and the development of strategic management theory.T hen,it mainly introduces the Porter's competitive strategy theory and dynamic strategic theory,which are the theoretical basis of this paper.Then in the third chapter,the author analysis the development status of the research object,incl uding its general situation,history,and status quo.Therefore,several existing p roblems of the company was found,including three aspects——human resource s,customer service and cash flow.The fourth chapter uses the classic strategy analysis tools,such as PEST,a macro environment analysis tools,Porter five models,an industry environment analysis,SWOT,an enterprise internal and external factors analysis tools,to analyze the company's management environment.It also verifies the findings of the third chapter,and adds some countermeasur es to those problems.In chapter five and chapter six,the author systematically describes the principles,objects,contents and implementation safeguard measure s of company's development strategy,corresponding all the analytical results in the previous chapters.The planning of V.Future's development strategy is a constant process.It h as three principles——clear objectives,centralized resources,and innovativeness.By cautiously deducing,the strategy has concrete contents and careful measur es of safeguard,which helps V.Future Education Group to accelerate its develo pment.