Research On The Development Strategy Of SZ Private Training School

With the continuous development of China's economy and society,the rising incomes and living standards of the people and the continuous improvement of industrial transformation and upgrading,residents' demand for education has become increasingly strong,bringing a large number of potential customer groups to the education and training industry.The state in recent years,the policy has also been introduced to recognize the private education as an important supplement to the public education of social status,indicating that the support of private education,making more and more favorable social capital into the entry threshold Low but return on investment in the industry,making the education and training market more and more intense competition.As the establishment of the early private education and training institutions in Jinan-SZ private training schools are faced with fierce market competition,huge potential customer base,the government regulatory policy and other complex external environment,how to do a good job in the main business On the basis of extending the industrial chain,broaden the product areas,improve market share,to achieve their own sustainable development has become a SZ private training schools have to think deeply about a problem.Based on the research of SZ private training school,this paper analyzes the macro environment of SZ private training school by using PEST analysis method and analyzes the SZ private training school by using Porter's five-force model on the basis of combing domestic and foreign scholars' research on development strategy In the industry environment,thus confirming the SZ private training schools to develop external opportunities and threats,the key opportunities for the performance of the economic development brought about by the strong market demand,education and training industry,industry concentration is low and the Internet education development The O600 closed-loop business model,the key threat to the industry competition is becoming increasingly fierce,the bargaining power of buyers to enhance and policy changes brought about by the policy risks.After analyzing the internal resources of SZ private training school organization,human resources,enterprise culture,marketing,operation ability,financial ability and research and development ability,this paper confirms the internal advantages and disadvantages of the development of SZ private training schools.Focus on the excellent brand advantage,excellent corporate culture,good team advantage,product segmentation advantages and technological advantages,the key disadvantages of centralized market expansion is still in its infancy,a single marketing tool,management team and the staff team talent shortage and product Innovative R & D is slow.Finally,the use of SWOT analysis to determine the SZ private training schools can take market penetration,expand market share as the center of the intensive development strategy,and identified in the market share,revenue growth,team building,brand awareness and products and services And other aspects of the strategic objectives and the corresponding implementation and safeguard measures,SZ private training schools in the next period of time the development of a strong guiding significance...