Influencing Factors Of DaLian University Students Entrepreneurial Propensity

The 21st century is an era of knowledge economy,as the pace of modernization of our country is accelerating,and the demand for talents with creativity,innovation and entrepreneurship is increasing.In recent years,the state,government and universities have continuously introduced various college students' entrepreneurial support policies to promote the entrepreneurship of college students,with a view to promoting employment through entrepreneurship.But according to relevant data,in 2017 the number of college students who actually started a business only reached 3.8%,which is far from satisfactory.The purpose of this article is to study the reason of entrepreneurship tendency,and put forward relevant suggestions,in order to really improve the number of university students innovative undertaking.Review of entrepreneurial connotation and characteristics,related concepts of entrepreneurial tendencies and entrepreneurial tendencies influence factors research status at home and abroad,this study constructs the conceptual model of the relationship between five influence factors of entrepreneurial tendencies and entrepreneurial tendencies.Through small-scale focus interview and preliminary research's purification of entrepreneurial tendencies influence factors scale,we get five dimensional measurements of entrepreneurial tendencies influence factors,and get the analysis to validate effectiveness of each dimension by exploratory factor.A total of 1,488 valid questionnaires were collected and analyzed by SPSS 19.0 for descriptive statistics,variance,correlation,regression and other statistical analysis.Empirical study results showed that the college students' personality,entrepreneurial internship experiences,new media business,family business environment and policy support have a positive influence on college students' entrepreneurial tendencies:gender,education,family location and family economic conditions have different effects on the relationship between five influence factors of entrepreneurial tendencies and entrepreneurial tendencies.This study has the following innovation points:(1)study the mechanism of how new influence factors of college students' entrepreneurial tendencies like new media business and family business atmosphere influence the entrepreneurial tendencies for the first time,and deepen the study of the antecedent of the college students' entrepreneurship.(2)empirically study the relation coordination mechanism between the factors such as gender,educational background,family geographical location and family economic status and entrepreneurial influence factors as well as entrepreneurial tendency of college students.Relevant achievements of this research affirm the function and significance of college students'personality,entrepreneurial internship experiences,new media business,family business environment and policy support to the college students' entrepreneurial tendencies,and put forward reasonable countermeasures and suggestions for related colleges and;at the same time,it also provides reference value for the relevant scholars who are committed to the entrepreneurship research of college students.