Research On Improving The Affinity Of Ideological And Political Education In Colleges And Universities In The New Media Era

Ideological and political education is fundamentally a work of human beings.Therefore,while paying attention to the rationalization of ideology,it is necessary to return to the care of human values.As an emotional force,affinity is the key means to improve the effectiveness of ideological and political education in colleges and universities.It solves the problem of"how to train people"under the new situation.Therefore,the use of affinity as the starting point for the study of ideological and political education in the context of new media is a new perspective to deepen the theoretical and practical research of ideological and political education.Today's complex new media environment has brought certain impacts on college ideological and political education,but some advanced media platforms and technical means have adapted to the information acceptance preferences and usage habits of modern college students,and their ideas,intentions and ideas.The affinity of political education affinity provides a feasibility for universities to enhance the affinity of ideological and political education.However,it is worth noting that although universities have begun to pay attention to the use of new media to enhance affinity,but in the process also spawned some new problems.Based on the needs of college students under the background of new media,this paper relies on the current situation that the affinity of ideological and political education in colleges and universities is still insufficient,and it is based on the path of improvement of affinity.It is divided into four parts.Firstly,the introduction part explains the topic selection and the actual value of the paper.At the same time,it analyzes the related research on the affinity of ideological and political education in colleges and universities under the new media background.The second part systematically expounds the related concepts and components of the affinity of ideological and political education in colleges and universities under the background of new media,and deeply explores the internal relationship between the new media and the affinity of ideological and political education,and analyzes the affinity of ideological and political education in the context of new media.New appeal.The third part,on the basis of pointing out the insufficiency of the ideological and political education in colleges and universities,deeply reflects on the factors that hinder the affinity of ideological and political education in colleges and universities.The fourth part is the key chapter of this article.Based on the whole,it comprehensively discusses the improvement of affinity.It should improve the affinity of the main body by referring to new media thinking,expanding theoretical space,promoting method innovation,integrating new media resources and exerting environmental synergy.,theoretical affinity,method affinity,carrier affinity and environmental affinity,and strive to find an effective path to enhance the affinity of ideological and political education in colleges and universities in the context of a new media.