| Ideological and political education plays an important role in higher education in China.It relates to the fundamental question of what kind of people colleges train,how to train people,and for whom.What’s more,it has always been highly valued and concerned by the Party and the state.Studying the affinity of ideological and political education in colleges and universities is helpful to enrich relevant theories and methods of ideological and political education,and to meet the needs of the growth and development of contemporary college students and the realization of the basic task of establishing moral education in colleges and universities.Therefore,it has very important theoretical and practical value.This study consists of six chapters.Chapter one,introduction.To explain the background and significance of the research.Meanwhile,the research status of the affinity of ideological and political education at home and abroad is sorted out.Moreover,the analysis of the research is carried out.In addition,the design,the innovation and shortcomings of the research are introduced.Chapter two,basic concepts and basic theories.To define related concepts.Meanwhile,the concept of the affinity and the pertinence is analyzed.At the same time,the basic theory of the affinity is studied.It involves the related theories of Marxism,psychology and ideological and political pedagogy.Chapter three,the current situation of the affinity of ideological and political education in colleges.The preparation and design of the questionnaire are explained.Moreover,the basic information of the investigation object is analyzed.In addition,the current situation of the affinity is analyzed.Hence,it is concluded that the overall level of the affinity is weak,the affinity of ideological and political education in different forms is different,and the individual evaluation of the affinity is different.Chapter four,the analysis of the problems and cultivate misunderstandings of the affinity of ideological and political education in colleges.Based on the data and results of the questionnaire survey,the problems of affinity are explained.What’s more,the causes of the problems are also explained.In addition,the errors of the affinity are analyzed.Chapter five,the way to improve the affinity of ideological and political education in colleges.To be specific,it is necessary to improve the political quality,moral cultivation,emotional charm,academic level and personal image of educators,and eventually enhance their appeal;It is necessary to enhance the diversity,novelty,pertinence and interactivity of educational methods,and improve the classroom teaching,enrich the carrier of activities and pay attention to the carrier of the network,and eventually improve the attractiveness of educational methods and carriers;It is necessary to enrich the educational evaluation methods,improve the evaluation process,optimize the evaluation structure and attach importance to the evaluation results,as well as to create an excellent campus environment and a harmonious network environment,and eventually enhance the appeal of educational evaluation and educational environment;It is necessary to improve the influence of educational content by paying attention to social hot spots,digging life materials,combining with students’ reality and telling "China story" well,and eventually increase the impact of the educational content.Chapter six,conclusion and prospect.To summarize the research and put forward the prospect.The innovation of this paper is mainly reflected in two aspects: one is to make relevant questionnaires and carry out empirical research to make the research more credible;Second,from the perspective of educators,educational content,educational methods and educational objects,this paper analyzes some common misunderstandings that have been encountered and may be encountered in the process of cultivating affinity,and supplements the deficiencies existing in existing studies. |