Research On Communication Strategies To Promote Social Attention Of Volleyball From The Perspective Of New Media

With the trend of science and technology,network has invaded every corner of the world,all kinds of mobile and not emerge in endlessly,the change and upgrading of mobile terminal equipment,network digital technology is also in the process of growing,the link between volleyball movement and the new media is becoming more and more close,the current has reached even unable to peel away,both supplement each other.As one of the three major sports in China,Chinese women's volleyball team enjoys a worldwide reputation,and the spirit of women's volleyball team has also become the inspiration of The Times.As the mainstream media at present,new media has the responsibility and obligation to provide impetus for the social attention of volleyball.This paper takes volleyball fans and the public in Jinan,Shandong province as the objects of investigation,and mainly USES the methods of literature review,expert interview,questionnaire survey and mathematical statistics as the main research methods.From the perspective of new media,the communication strategies to enhance the social attention of volleyball are studied,and the results are as follows:1.This paper firstly studies the Internet development that supports the rapid development of new media,Internet equipment access and the development of China's Internet population in recent years.The research shows that the overall development of the Internet in China is relatively rapid,and the access to the Internet by different terminal devices is also on the rise,and the number of Internet users in China is increasing,in which the number of mobile Internet users accounts for nearly the same proportion of the total number of Internet users.All these changes have provided high-quality guarantee for new media to develop into today's mainstream media.2.As one of the three major sports in China,volleyball is far behind basketball and football in terms of social attention.From the perspective of media,the traditional media is not powerful enough,and the new media is not powerful enough.3.As the mainstream media,new media still lack the responsibility to spread social positive energy.The spirit of women's volleyball team is the spirit of The Times and plays an important role in promoting social positive energy.New media has not done enough to raise the level of social attention of volleyball.To raise the social attention of volleyball is also a means to spread social positive energy.4.The low level of commercialized operation of China's volleyball league and the great cultural difference between the north and the south are related to the low popularity of volleyball in society.Under the system of sports development of the whole nation system,the management department of volleyball should take the initiative to improve the current situation.5.Volleyball fans are an important force in the promotion of volleyball sports society,and the fact that the volleyball enthusiasts think about the current situation,and how the volleyball players are concerned about the volleyball movement and its media outlets and their needs.The results show that the current media coverage of volleyball is too single,the new media attention to volleyball is low.