Research On The Impact Of Entrepreneurial Environment On College Student'entreprenurial Behavior

At present,China's economy into the era of rapid development,economic downward pressure is increasing,at the same time,with the continuous expansion of Chinese colleges and universities,the number of graduates more and more,facing the double test of economic and employment situation,the choice of entrepreneurial college students is less than 3%,which shows that the entrepreneurial enthusiasm of Chinese college students is not high.The Global Entrepreneurship watch points out that every additional opportunity entrepreneur provides jobs for 2.7 people at the same time,and that this number is increasing year by year,that entrepreneurship can drive economic development,and that it can drive employment,so the number of people who are concerned about starting a business has been increasing in recent years.In this process,college students,as the Forces nouvelles of the present society,the backbone of the future society,to optimize the entrepreneurial environment,and strive to improve the entrepreneurial enthusiasm of college students,so that they have a more positive and optimistic attitude towards entrepreneurship,the initiative to carry out entrepreneurial activities is particularly important.Based on the ternary interaction theory and combining with the previous research results in the field of entrepreneurship research,this study creatively puts forward the research model of entrepreneurial environment,entrepreneurial attitude and entrepreneurial behavior of college students ' entrepreneurs.Through the statistical analysis of 392 effective questionnaires,on the basis of validating the reliability and validity of the entrepreneurial environment,entrepreneurial attitude and entrepreneurial behavior scale,it is proved by correlation and regression analysis that the four dimensions of self-variable administration,education and training,financing and social and cultural environment will have a significant positive impact on entrepreneurial behavior.The administrative,educational and training,financing and social and cultural environment of entrepreneurial attitude in the entrepreneurial environment all four dimensions have played a part of the intermediary role with entrepreneurial behavior.In addition,this paper also compares the differences between college students ' gender,grade,speciality,environment of growing up,the existence of entrepreneurs in their loved ones around them,and their own entrepreneurial experience,as well as the different effects on their entrepreneurial environment,entrepreneurial attitude and entrepreneurial behavior.At the end of the paper,the following suggestions are put forward to improve the entrepreneurial environment of college students and improve their entrepreneurial behavior: the government needs to optimize the entrepreneurial administrative environment and strengthen the implementation and publicity of the policy;Colleges and universities should strengthen the construction of entrepreneurship curriculum and the promotion of the specialization level of teachers,and at The final political and production linkage development for college students to create a strong entrepreneurial culture atmosphere.