Research On The Operation Of Public Basketball Competition Organizations In Taiyuan

Shanxi Province promotes the development of fitness and leisure industry,and "mass sports" and "sports industry" are gradually recognized and accepted by the society.The mass sports in Taiyuan city,basketball is widely accepted and loved by people,basketball plays an irreplaceable role in youth education,campus cultural construction and cultural exchanges in enterprises and institutions and other social activities.Taiyuan,this paper aims to the mass basketball tournament operation institution operating status of research,compared to the mass basketball tournament in first-tier cities and other operational mature event situation,find out the problems and the potential opportunities in the process of operation of the public basketball tournament operation agency of Taiyuan,and puts forward corresponding Suggestions.It provides theoretical basis and practical reference for the good operation of public basketball event development institutions in Taiyuan.This paper adopts the methods of literature review,expert interview field investigation,comparative analysis,mathematical statistics and logical analysis to study the operation of public basketball sports events in Taiyuan and the operation of public basketball sports events in Taiyuan.Operating status of Taiyuan city public basketball sports event operation mechanism is analyzed,mainly from the resources in the event operations: manpower,material resources and financial resources,time,information,technology elements such as present situation analysis,corresponding to the mass basketball sports event operation agencies operation is the operation mode,feasibility analysis,execution,and summarizes the situation,the organizational structure,funding sources and sources of usage,the venue and utilization,summary and analysis,marketing,risk management,etc.By making a comparisonwith other cities,and the following conclusions are drawn:1.The operation mode of the public basketball event operation organization in Taiyuan is commercial organization,and the operation subject is commercial organization,giving priority to economic interests and giving consideration to social benefits.2.The operation organization of Taiyuan public basketball events has been relatively perfect in the pregame feasibility analysis and execution plan,but it lacks integrity in the event summary,the organizational structure is not perfect,the division of labor within the company is not clear,there is a lack of professional talents,and the training and assessment of employees are not rigorous.3.The fund raising method of the operation organization of public basketball events in Taiyuan is self-financing or commercial sponsorship,and the fund source is single.The main sources of venues for the operation of public basketball events in Taiyuan are venue operation and venue renting.The venue operation lacks summary and publicity.4.The marketing methods adopted by the operation organizations of public basketball events in Taiyuan are media advertising,self-owned advertising and related activities,which are relatively common and single.The risk avoidance method selected by the public basketball operation institutions in Taiyuan city is loss control and risk transfer.The economic loss caused by the accident can be reduced by purchasing the accidental injury insurance for athletes and preparing the backup plan.In view of the existing problems,the following Suggestions are put forward: improve the organizational structure and cultivate professional talents;Innovate the training mode,create the characteristic culture;Establish characteristic league,set up distinct label;Expand publicity channels and improve publicity quality.