| After got the right to host the 24 thWinter Olympic Games in 2015,the Chinese government formulated and released a series of policies and regulations,aimed at promoting the development of snow sports in China,which make an achievement by now.At the same time,we cannot ignore the problems we faced such as the development of snow sports in north and south china which are imbalance,the skiers who just skiing only once in one's whole life,the low level of winter sports competition ability in our country,the residents who lack of knowledge of snow sports and the low willingness to receive the snow sports information.At present,the inadequate information and propaganda of snow sports in the media are one of the reasons for the above problems.From the disseminators and message receiver perspective to realize the current situation of snow sports is the best way to solve this problem.Nowadays,there are few studies about the communication of snow sports and the media contact of snow sports from the perspective of audience.There is no denying that understanding the media contact behavior and willingness of snow sports from the perspective of audiences plays a vital role in communicating of snow sports during the Beijing Winter Olympic Cycle.Based on the previous studies,this paper uses the method of literature data.Taking the residents of Beijing,Yanqing and Zhangjiakou——the host cities of the Winter Olympic Games——as the research targets,using the media contact system proposed by Professor Yu,through the way of questionnaire investigation distributed it in Beijing,Yanqing and Zhangjiakou respectively.According to questionnaire survey,this paper wants to obtain the situation of snow sports media among residents in three places from three aspects deeply: the basic situation of residents,the current situation and willingness of snow sports media contact,and resident awareness of snow sports.At the same time,diary method is used to “draw” the media contact blueprint of sports media practitioners,PE teachers and skiers.Expert interviews were conducted by means of questionnaires investigation.In the last part of this paper,the writer proposed suggestions about the development of snow sports in the future.The study found that three places residents average daily contact time in snow sports media is less than 15 minutes;as the host of the Winter Olympic Games,only 50% of the residents in three places are willing to participate in ice and snow tourism activities;Three places residents basic knowledge of winter sports such as the project settings of the Winter Olympic Games,the spirit of the Winter Olympic Games,Olympic slogans and other information of the residents is not well.View from this,it can be seen that the residents snow sports information media contact in Beijing,Yanqing and Zhangjiakou are not good.From the perspective of contact willingness,the residents of three places expressed strong contact willingness and want to watch the 2022 Winter Olympic Games;at the stage,they were satisfied with the quantity,quality and reporting methods of media,which is the disseminators of snow sports;they hope to use video as the presentation of snow sports information,hoping to watch the TV program like sports news and events live.They are not interested in the new deceives using in the media broadcasting.Based on the survey,the writer proposed that snow sports disseminators should abandon the criterion of “cross-border selection ” and should cultivate a group of professional snow sports reporting teams;the contents of the Winter Olympic Games is the vital thing of media reporting;making full use of the snow sports matches is very important;organizing activities such as Winter Olympic Games education;using new media to disseminate snow sports. |
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