SWOT Analysis And Development Strategy Research On The Youth Basketball Training Market In Linyi City

With the rapid development of basketball,school sports can not meet the needs of students for their own reasons,and the youth basketball training market came into being.Because the development of the youth basketball training market is relatively short,it is of great significance to investigate the basic situation of the market and explore the factors that affect the development of the market for the sustainable development of the youth basketball training market in Linyi.This paper takes the youth basketball training market in Linyi City as the research object,uses the methods of literature,questionnaire,field survey,mathematical statistics and SOWT analysis to investigate and analyze the youth basketball training market in Linyi City,and puts forward suggestions and development strategies for the youth basketball training market in Linyi City according to its internal advantages,internal disadvantages,external opportunities and external threats.Through SWOT analysis,the survey conclusion is:1.Linyi juvenile basketball training institutions are not accurately registered,there is no unified management system and standards,the internal structure of the institutions is incomplete,and the proportion of boys participating in the training is far greater than that of girls.2.The internal advantages of the youth basketball training market in Linyi City include: the continuous growth of the permanent population in Linyi City,the steady growth of the economy in Linyi City,the high degree of satisfaction of parents,the low cost of basketball training,the high academic qualifications of managers and coaches,and the regular training of coaches organized by institutions.3.The internal disadvantages of the youth basketball training market in Linyi City include: the curriculum items of basketball training institutions are single,the curriculum models of basketball training institutions are few,the teaching level and experience of coaches need to be improved,and the certification level of basketball coaches is low.4.The external opportunities of the youth basketball training market in Linyi include the relevant policy support of the state for the sports industry,the recording ofbasketball variety shows,and the promotion of Linyi small basketball.5.The external threats to the youth basketball training market in Linyi include the threat of the big data era,the diversion of other sports,and the difference in the charging standards of the training market.Through the SWOT matrix analysis of the youth basketball training market in Linyi,this paper puts forward the development strategy: Linyi youth basketball training institutions should strengthen the construction of the curriculum model,improve the reputation of enterprises,improve the management level of Linyi youth basketball training institutions,introduce professional managers,and improve the internal structure of the institutions.Strengthen the management of coaches,improve the teaching level of coaches,introduce excellent athletes into training institutions for teaching,and ensure the professionalism of coaches by improving treatment and welfare.Strengthen the government’s policy guidance and supervision,introduce corresponding policies and organize basketball games.