A Case Study On The Financial Strategy Of FC Manchester United

China's economy has been experiencing a long-time increase,its people's expectation for better cultural results is also surging.The idea to advance the construction of A Stronger Sport Nation has been proposed in President Xi's report to the 19 th CPC National Congress.As major participants of modern sports industry,professional sports clubs will play an important role in China's sports industry development.While Chinese professional sports clubs are still in the initial period of marketization,their financial management remains quite undeveloped.While in western world,sports industry has been highly developed.Major western professional sports events,like European football and American sport leagues,have many famous professional sports clubs.Intense competition has urged such clubs to continuously improve its management,their financial management could be reference to the Chinese peers.Taking FC Manchester United as an example,this thesis aims to research on the financial strategy of professional sports clubs.Based on public information,by adopting the methods of case study and literature research,the thesis makes a detailed analysis of FC Manchester United's financial management.Proceeded in three aspects,financing,investment and distribution,the research makes deep analysis on FC Manchester United's financial strategy,trying to find out enlightenment for other professional sports clubs.Research has shown that FC Manchester United's adoption of more financing options to reduce capital cost and paying spending on player usage right has enabled the club to compete for better athletic results,maximize its value and remain continuous operation,but the club has also been facing a problem of low investment reward.This case study on FC Manchester United's financial strategy is an initial attempt to apply financial strategy research on professional sports clubs,the author hopes that it will generate some reference and enlightenment for Chinese sports clubs,so that it could also make contribution for the reform and development of China's sports industry.