Research On Financial Risk Control Of Internet Enterprises

With the development of economic globalization,the market competition has become more and more fierce.In the new round of Technology Revolution,the birth of information technology and Internet technology is still in rapid development,and big data,artificial intelligence,blockchain and other technologies continue to integrate.Under the social background of network,customer demand is characterized by individuation,diversification and variety,product life cycle is shortened,and the uncertainty of market demand is increasing.The uncertainty of technology and market makes Internet industry face more risks than other industries.For example,the investment risk of insufficient return or even failure due to the wrong investment direction;the financing risk with high financing cost,unreasonable financing method and unreasonable capital structure;Asset management efficiency is low,account receivable bad debt loss and other operating risks.These diversified financial risks are a major obstacle to the healthy development of the Internet industry.How to manage and control the financial risk of Internet enterprises has become the core issue concerned by the government,the practice and the theory.Under this background,this paper takes the case study as the main method,chooses TSYL corporation as the typical case,carries on the research to the Internet enterprise financial risk management question.First of all,this paper reviews the domestic and foreign literature on the concept of financial risk and financial risk management,financial risk management and Internet enterprise financial risk,in order to clarify the existing research basis and further research direction.Secondly,based on the capital structure theory,financial early-warning theory and risk management theory,and based on the types of financial risks and the characteristics of financial risks of Internet enterprises,combined with the process and methods of financial risk management,construct the theoretical analysis frame of this paper.Thirdly,combining the macro-industry background and micro-management data of the case company,this paper identifies and judges the financial risk of the case company,it is found that there are investment risks caused by excessive investment,financing risks caused by unbalanced capital structure,and operational risks caused by inefficient management of working capital.Then,on the basis of this,the author makes a deep analysis on the two aspects of the establishment and implementation of the financial risk management system of the case company,and finds out the existing problems.Finally,according to the problem analysis of risk identification and risk management of the case company,the paper puts forward some pertinent policy suggestions for the optimization of the financial risk management of the case company.The conclusions of this paper provide meaningful ideas for the identification and judgment of financial risks,the analysis of management and control problems,and the optimization of management and control system of Chinese Internet enterprises,which helps to reduce the harm of financial risks to the Internet industry,to promote the sustainable and healthy development of the Internet industry.In addition,the conclusion of this paper also provides an important reference for other industries financial risk management.