Investigation On The Influence Factors Of Public Service Advertising On The Moral Cultivation Of Primary And Middle School Students

Primary and middle school students moral cultivation is influenced by many factors.And a popular public service advertising is one of the important factors of primary and middle school students moral influence.According to the development of moral education,students receive education in addition to the classroom education,but also contains a lot of other aspects of education,public service advertising students not every hour and moment for moral education.In the process of development of public service advertising in China,the influence of many aspects of students' Moral Education in elementary and seconday schools.Public service advertising itself has spread value,is in the primary to guide the moral norms,is the bearer of moral model,that can support the whole There are many situational moral education in public service advertisement which are closely related to the physical and mental development of middle and lower students and even become an important form for the public to call for moral conscience.This paper uses literature research method,comparative research method,investigation research method and other research methods.Firstly,this paper analyzes the research background and significance of public service advertising affecting primary and secondary school students' moral education,from the relevant research at home and abroad.Find the theoretical basis.Through the public service advertising and moral education of primary and secondary school students related to the summary,determine the research value of this paper.Then,combined with the public service advertising on the moral impact of primary and secondary school students overview.The characteristics and importance of public service advertisement are determined.This paper analyzes the characteristics of moral development of primary and middle school students and the expression of public service advertisement's influence on the moral construction of primary and middle school students.On the basis of analyzing the current situation of the influence of public service advertisement on the moral construction of primary and middle school students On the basis of the questionnaire,combined with the specific distribution data for data analysis.Analyzed the effectiveness of public service advertising in the moral construction of primary and secondary school students,the existing problems.Finally.Find out how to strengthen the function of public service advertisement in moral construction of primary and middle school students.