Research On The Development And Utilization Of "CCTV Public Service Advertisement" As A Resource Of Chinese Curriculum

Since the implementation of the new Chinese curriculum reform,the development of Chinese curriculum resources has become a hot topic for educators.The Chinese Curriculum Standard for Compulsory Education(2011 Edition)clearly states:" Chinese teachers should attach great importance to the development and utilization of curriculum resources,creatively carry out various activities,enhance students' awareness of learning and using Chinese in various situations,and improve students' Chinese ability in many ways." In recent years,people actively seek a variety of curriculum resources,and try to introduce them into the Chinese classroom,in order to enrich the content of Chinese teaching and improve the efficiency of Chinese teaching.This paper studies the development and utilization of CCTV public service advertisement as Chinese curriculum resources in order to maximize the value of development and utilization of CCTV public service advertising curriculum resources and inject new vitality into Chinese classroom.This paper mainly studies four aspects.First of all,this paper discusses the relationship between CCTV public service advertisement and Chinese curriculum;mainly summarizes the connotation,development basis and uniqueness of CCTV public service advertisement as Chinese curriculum resource;secondly,through questionnaire survey,teacher interview,evaluation of excellent lesson examples and the composition teaching practice taught by the author to understand the influence of CCTV public service advertisement on students and the current situation and problems of its integration into teaching.Thirdly,this paper expounds the concrete content of CCTV public service advertisement as the development of curriculum resources,mainly from two aspects:explicit and implicit content,which mainly includes vocabulary,grammar and rhetoric resources,while implicit content mainly includes cultivating students'ability to grab information,imagination and humanistic accomplishment to explain its value to Chinese curriculum and teaching.Finally,in the development and utilization part,from the Chinese reading,writing,oral communication and comprehensive learning four aspects of the specific practical methods and measures,analysis of CCTV public service advertising as a language curriculum resources for Chinese curriculum and teaching enlightenment.This paper studies CCTV public service advertisement as a Chinese curriculum resource combined with Chinese curriculum and teaching,which provides some new ideas for Chinese curriculum and teaching.In the aspect of the development and utilization of resources,combined with the existing methods,it provides some targeted measures for Chinese reading,writing,oral communication and comprehensive learning teaching,and looks forward to providing some suggestions and thinking for the first-line Chinese teaching.