Research On The Development Of Track And Field Course Under The Construction Of A School Sports Brand

Primary and secondary education is in the status of basic education in China's education system,and school sports are rich and diverse.With the advancement of China's education reform,the idea of people-oriented,lifelong education and lifelong sports is continuously integrated into the education and teaching process.In recent years,the school's sports policies and opinions promulgated and implemented by the state are in full swing throughout the country,such as: "Sunshine Sports","One School One Product","School Football" and other projects.In the national sports construction process,some traditional sports such as gymnastics,track and field sports have been neglected.The establishment of the Longhua District of Shenzhen City,the development of school sports is still in the exploration stage.Since the establishment of Longhua District,the district education department has promoted the construction of “one school,one product” school brand sports in the primary and middle schools in the district.This article explores the track and field sports as a background.In the context of the development of school branding,the analysis of the influencing factors of track and field development in primary and secondary schools and the adverse impact of brand building on track and field sports to better serve the development of regional school sports and the development of track and field projects.This paper mainly analyzes and analyzes the construction model of a school in Longhua District,Shenzhen,and the development status of the district track and field project through literature review,interviews,questionnaires,field surveys,mathematical statistics and other methods.Macro-to-micro system analysis of regional development policies,school management,and the teaching behavior of physical education teachers,found the impact and disadvantages of the track and field project in the construction of a school,and finally reached a conclusion.1 Longhua District has achieved remarkable results in the implementation of the brand sports construction of a school.The implementation of the school sports activities through classroom teaching + community activities in the implementation process,and through the establishment of brand sports school evaluation criteria for evaluation,a The results of the brand sports construction of the school's Yipin School are remarkable,the student's physical fitness compliance rate is continuously improved,and the time and frequency of students' participation in physical exercise are effectively improved.2 Under the background of the construction of a school brand sports,the development of track and field events in primary and secondary schools in Longhua District is not optimistic.Due to its geographical,economic development and population,the track and field venues of schools are generally small and the area of students per capita is insufficient.In the survey,it was found that more than half of the students rarely participated in track and field sports,which had an adverse impact on the development of physical fitness of primary and secondary school students.3 There are many factors affecting the development of school track and field projects.In the construction of a school in Longhua District,the education department of the district has standardized management of brand building,the cognitive attitude of school leaders to track and field events,and the teaching of physical education teachers to track and field courses.Attitude,the arrangement of teaching content and teaching behavior will directly or indirectly affect the development of track and field projects.4 Strengthen regional overall planning during the construction of a school,strengthen supervision and evaluation of school sports construction,improve school track and field venues and equipment,and increase funding to ensure the opening and development of school track and field courses.In the course of track and field teaching,strengthen learning,constantly update track and field teaching methods,improve the professional quality of physical education teachers,and enhance the fun of track and field classes.