Analysis And Countermeasure Study On The Problems Of Track And Field Sports Market Development In China

Around the track and field sports market development situation in China，at the same timeof affirming its huge progress，analyzes the problems existing in the process of marketization oftrack and field sports development in our country and its influence factors. This paper usesresearch methods, such as literature study, expert interview, questionnaire survey, mathematicalstatistics and the analysis of the system, makes a comprehensive understanding of currentsituation of track and field sports market in our country, and then analysis the current problemsexisting in the process of marketization of track and field sports development in our country indepth which is guided by the market economy theory, summarizes our country athletics themarketization of the main problems existing in the development process, such as producers,consumers, and mediation, etc. Through the investigation and study, find out the main factorsaffecting the three issues. The five factors that affect the producer side are: the level of athletesand coaches, competition system of track and field sports, the development of track and fieldreserve talented person, the great extent of track and field athletics, and the brand construction oftrack and field sports. The five factors that affect the mediation side are: the formation of theathletics club, the cultural promotion of track and field sports and adding business elements, themedia attention to athletics, the image packaging of the track and field star, and the cooperationwith the mediation, the brokerage firm. The two factors that affect the consumer side are: themasses like ability and attention on the track and field sports and the participation of the massesin track and field. And the corresponding development strategies are putting forward, such as tothe producer in track and field sports market：improve the level of domestic players and coaches,expand exchanges, introduction of a high level of foreign teachers, improve the level of track andfield sports, create a track and field sports brand, create quality events, modification andoptimization of track and field in the system; the development countermeasures to intermediaryin the track and field sports：increase the popularity of the track and field sports culture, join thecommercial elements to the track and field sports, shape the image of the track and field star,encourage the establishment of athletic club, strengthen cooperation with the agency andbrokerage agencies；the development countermeasures to consumer in the track and field sports：training audience feelings to the track and field sports.