SWOT Analysis And Strategy Research On "Line Dance Into Campus" In The Rural School In Chengdu

The English named “line dance" is a kind of sports that repeats the fixed dance steps in different directions and freely creates upper limb movements.In 2014,the National Line Dance Center proposed to introduce line dance into the school to create a “sunshine line dance course”,and the line dance officially entered the campus.In 2016,the line Dance Center launched a series of large-scale public welfare activities.As of May 2017,the dance has been piloted in schools in 29 provinces including Beijing,Sichuan and Chongqing,and has been loved by teachers and students on campus,gradually becoming the best choice for daily exercise for teenagers.The line dance exercise has low requirements on site facilities,flexible exercise time and obvious exercise effect,which fully meets the sports needs of the school.At present,the line dance has been carried out in the city’s large,middle and primary schools,but the campaign is lacking in technology and theory to guide the rural schools,and the development is relatively backward.This paper starts from the status quo of line dance in rural primary schools in Chengdu,and provides a theoretical reference for the development of rural primary school dances in Chengdu through the combination of SWOT-AHP qualitative and quantitative analysis.This article mainly used questionnaires SWOT,AHP analysis method and interviews method to analyze the internal advantages and disadvantages of line dance in rural primary schools,external development opportunities and threat factors,and then combine AHP weight analysis to construct the development of line dance in rural primary schools.The strategic quadrilateral explores a path suitable for the development of rural primary dance and provides countermeasures and suggestions for the development of line dance in rural schools.Research result:1)The internal advantages of the line dance movement in rural primary schools in Chengdu include: simple and easy to learn,high popularity;high exercise value;extremelylow requirements for site facilities;various forms of development and strong interest.Internal inferior factors: the professionalism of the row dance coaches is low;the funds are insufficient,and the participation in the row dance competition is less;the theory of row dance is backward;the supervision of the row dance is not enough.2)The external opportunity factors of the line dance movement in rural primary schools in Chengdu mainly include: a good policy environment;increased public welfare training and competitions;the expansion of China’s leading dance and the rapid development of online media.External threats: teachers are highly mobile;other sports activities are carried out;students have insufficient time;less class hours.3)Through AHP analysis,the most influential factors in the primary indicators are internal disadvantage factors,and the second and third are external opportunity factors and internal disadvantage factors,respectively,and the least affected are threat factors.The top three indicators are ranked in the top three: the professionalism of the row dance coaches,the good policy environment,the training of public welfare and the increase of competitions.4)Combining the calculation results in the AHP analysis method,construct the SWOT strategic quadrilateral carried out by the row dance movement in rural primary schools in Chengdu.According to the quadrilateral center of gravity P point falls in the second quadrant,it is determined that the rural primary school dance route should take the striving strategy.