The Study Of The Transformation And Upgrading Of The Soccer Training Industry Of Beijing

With the promulgation of the General Plan of Football Reform in China in 2015 and the Circular on Publishing the Medium and Long-term Development Plan of Chinese Football(2016-2050),the development of football has risen to a national strategy.With the help of the policy,various kinds of football training institutions have sprung up in Beijing,and the growth situation is more quickly than a decade ago.In recent years,in the process of rapid development of Beijing football training industry,there are some problems,such as poor staffing,small scale,chaotic charging standard,poor management ability,unclear training objectives and so on.It is the fact that the supply of industrial policy is insufficient or the structure is unbalanced,reflecting in the systematic defect of the government’s policy and insufficient support,which largely restricts the development of the football training industry.This paper finds out the factors in the process of transformation and upgrading of football training industry based on the investigation,and puts forward the following conclusions and suggestions through referring to the experience of powerful football countries in the hope that it will provide a theoretical reference for the sustainable development of Beijing football training market.1.The major factors influencing the transformation and upgrading of football training industry in Beijing are market,enterprise and external environment.Enterprises are the main body of the transformation and upgrading of football training industry,and they are in the core position.Market demand and market competition constitute the market environment,and the relevant policies and economic forms of Beijing constitute the external environment for its transformation.These three factors interact with each other to drive the transformation and upgrading of football training industry.2.Beijing football training industry is built in the suitable political environment,economic environment,market demand and competitive environment.In terms of its future development prospects,there is huge market potential.But at the same time,football training has not formed an effective scale of industrialization,and it also faces many difficulties and obstacles in the process of development.3.The main role played by the Beijing government in the development of China’s football training industry is not obvious.There are some problems such as the"omission”,"offside" and methods of management.4.Training institutions have a concept of “playing with children",and there are some problems such as poor professionalism,shortage of teachers,bad management and single operation mode.At the same time,several suggestions are put forward for the future development of training institutions.1.undertake the training of athletes,coaches and operation management talents.2.take a long-term perspective and invest heavily in youth training to cultivate more excellent young players for Chinese football.3.build a development system which is suitable for Chinese teenagers to take the road of professional football by forming strategic cooperation with universities,primary and secondary schools,and football schools.