| The Internet has created a brand-new form of reading and writing.With the development of social software such as fire,the single communication can not fully convey the emotion,attitude and meaning of the two parties.The network expression package uses the combination of elements such as text,picture and GIF as a graphic symbol to make up for the lack of the meaning of the non-field communication in the network space,and has the function of enriching the communication emotion and enhancing the communication effect.The development of the network expression package in the Internet has benefited from the absolute control of the voice of the young generation network space,and the young generation of the new media technology and the image processing technology participate in the network expression package from production The whole process of production and communication,from"walking away"comics,expression Big three to star spoofing,they use parody and subversion to put different expression elements together,and form a"carnival"use of popularity in cyberspace.And this kind of content style exaggerated emoji is more like the need for young generations to escape from reality and seek group identity.But as middle-aged and elderly people get involved in cyberspace,they begin to take a place in social software.As a middle-aged and elderly group of"network immigrants",because of the differences in ideology and values between the young generation and the young generation,it is easy to cause the decoding deviation of the network emoji.Therefore,the middle-aged and elderly emojis adapted to the middle-aged and elderly groups emerge as the times require,with the old background,bright words,Fang Zheng patterns,most of which are"good morning","thank you","welcome you"and so on.Different from the network emoji,which is mainly humorous,ridiculed and spoofed,the emoji package of middle and old people is more like returning to the essence of communication,and the content is simple and positive.In essence,the difference between this kind of emoji package and the network emoji package also distinguishes the middle-aged group and the young generation,and the phenomenon of the separation between the middle-aged and the elderly population and the young generation,which is mediated by the middle-aged emoji package as the symbol,is worth exploring.In this paper,the emoji package of the middle-aged and the elderly is taken as the research object,and the intergenerational factors between the middle-aged and the elderly and the young generation are used as the focus,and the online field investigation method,the in-depth interview method,the comparative research method and the literature analysis method are used synthetically.Starting with the analysis of the characteristics of emoji packages in the middle-aged and the elderly,this paper interprets the symbolic representation of the emoji in the middle-aged and the elderly,that is,the evolutionary language of network communication,the reconstruction of decoding and coding,and the presence of the meaning of virtual reality.To explore its operation mechanism in cyberspace;Secondly,according to the separation theory of Bourdieu,this paper analyzes the interesting bias of emojis in the middle and old age,and the use of emojis in the middle and old age group and the young generation respectively.Show the legality and non-legality of interest.On the basis of this,the internal and external reasons of the difference between the middle-aged and elderly group and the younger generation are analyzed.Secondly,the difference between the use of emoticons between the middle-aged and the younger generations and the separation between them in the interaction behavior is expounded.The middle-aged and the elderly are simply used as a supplementary tool for text communication,while younger generations are interested in the use of any expression pack as the main network malpractice culture.Whether Rong has positive energy or not;finally,the cultural differences between middle-aged and elderly groups and young generations are analyzed.The author believes that the emoticons in each stage reflect the cultural characteristics and group identity of different stages.In today’s society,subculture engulfs the Internet,middle-aged and elderly groups gradually integrate into the network society,and at the same time because of their own cultural habits and other factors,it is their instinctive resistance under the adaptation of the surface network culture.Similarly,the emergence of emojis for the middle-aged and the elderly can be said to be the collective exclusion of the middle-aged and the elderly from the young generation,but under this kind of"exclusive" appearance contains the ruminant of culture,both of which are willing to take steps to each other.As a step,middle-aged and elderly groups try to use emoticons because of their personal emotions.Similarly,young generations gradually accept emoji packages in order to communicate with their elders.The emoji package for the middle-aged and the elderly is the product of the collision between the tradition and the epidemic.Through the three aspects of interest,communication and culture,the identity area between the middle-aged and the elderly and the young generation has been finally completed.Nowadays,with the popularity of visual culture,the retro trend of memes for the middle and old age has opened the window of network communication for the middle and old age groups,and it is also a warning to the network subculture which has been popular for a long time. |
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