| As a carrier and an important engine to promote the implementation of China's national fitness strategy and the development of sports industry,and promote sports consumption,sports service complex plays an increasingly important role.Cities at the county level by the population size,consumption habits,such as constraints,how to effectively reduce the risk of sports service synthesis development and construction,and through the functional localization,and optimize the industrial layout implementation sports service complex problems such as the balance of economic benefits and social effects,gradually become the national fitness problem to be solved in the strategy implementation process.This research uses the literature material law,questionnaire survey method,field survey method,interview method,statistical analysis and other research methods,according to the theory of industrial cluster,and the theory of experience economy,the industrial integration development related theory as the foundation,in Shishou Xipu sports and art center to carry out empirical research,analysis of county level cities sports service construction and development situation,synthesis induction county-level city sports complex in project construction,function orientation and the successful experience of operation management and the actual problems,and puts forward countermeasures and Suggestions in view of the problem,in order to other cities at the county level comprehensive construction and development of sports services provide reference and reference.On the basis of clarifying the research background and purpose,this paper emphasizes that: under the background of national strategy of national fitness,urban sports service complex is gradually becoming a powerful assistant to promote the development of national fitness.It is of theoretical and practical significance to study the construction and development of county-level urban sports service complex.Through empirical analysis,the basic experience obtained in the construction and development process of Xipu sports service complex is summarized,including: 1.Cage for birds,waste and innovation,strict economy;2.Environmental reconstruction and reconstruction features,highlighting unique charm;3.People-oriented,accurate positioning and reasonable layout;4.Take the sports industry as the core,develop multiple industries simultaneously and comprehensively;5.Innovate operation and management mode to improve market competitiveness.Through the conclusion,it points out the following deficiencies in the construction and development of Xipu sports service complex:1.The regional advantages are not significant,and the actual basic conditions have their limitations;2.Function positioning needs to be optimized and service quality needs to be further improved;3.The degree of industrial integration is not high,the strength of sustainable development is not strong;4.The professional level of operation management needs to be further improved.Based on the relevant theories of sports service complex and combined with the analysis and summary of typical cases,countermeasures and Suggestions for the construction and development of sports service complex in county-level cities are put forward as follows: 1.Optimize function positioning and improve service quality;2.Innovate management mode to promote industrial development;3.Innovate marketing strategies and expand marketing channels;4.Adhere to dynamic openness and seek social support;5.Chain operation and brand development.At the same time,it is emphasized that the construction and development of sports service complex in China is still in the exploration stage.In the practice of the construction and development of sports service complex,all regions should not only refer to and learn from the successful practices and experiences of other regions,but also combine with the objective reality of their own regions to develop in accordance with local conditions and differences. |
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