CBA Data Journalism Report Application Analysis

The rapid development and extensive penetration of Internet technology has profoundly changed the way users access information,and it has also spawned a new mode of news reporting.Data journalism is in the ascendant era of mobile internet.As the government continues to increase its openness to government data,and open source technologies and cloud computing become more mature,data journalism will win huge opportunities for development.Specific to the CBA(English full name China Basketball Association,also known as the Chinese Men's Basketball Professional League,hereinafter collectively referred to as CBA)news reporting field,data journalism has not become the mainstream way of domestic sports media to disseminate basketball information,traditional text plus image reporting methods still monopolize Most of the layout.In the CBA League "management separation" system is in-depth implementation,in the context of the 2019 men's basketball World Cup,the media make full use of data journalism for visual reporting,is the inevitable requirement to disseminate CBA event information,meet the needs of fans users,and even show China The strength of physical media,an important grasp of shaping a good sports image.This paper summarizes the status quo of data journalism reports through case analysis,and summarizes the current application scope of CBA data journalism,single data source,poor communication effect and content professional status.Based on the theory of journalism and communication,this paper analyzes the status quo of CBA data journalism reports and summarizes the application scope and application value of CBA data journalism.At the same time,it analyzes the characteristics of CBA data journalism application,analyzes the content of CBA data journalism data collection,topic selection report and visual design.It summarizes that CBA data journalism is difficult in data collection,and the topic selection angle is relatively simple.,the conclusion that the visual design form is small.Then compare the NBA data journalism as a sample and CBA data journalism by comparison analysis.It is concluded that the NBA has a simple data collection process and quick timeliness inthe data journalism report.The visual form has the advantages of creativity,professional and diverse channels of communication.Finally,it is concluded that the CBA data journalism should be developed.The media should improve the data collection level,introduce advanced data collection technology,and build a high-quality database.It is necessary to cultivate a professional production team and establish a profitable business model.News professional skills training,training practitioners data awareness;the media to establish a professional data journalism reporting platform,fully expand the social media communication channels.