Market Development Research Of Sports And Medicine Integration Project Based On SWOT Analysis Method

With the rapid development of economy,people's material and spiritual needs are higher and higher,and people pay more and more attention to physical health.With the release of several opinions of the state council on accelerating the development of the sports industry and promoting sports consumption,the sports industry has developed rapidly.In the new historical period of social development,sports plays a more and more important role."sports +" industry keeps rising and developing,which has become an important topic for the upgrading of the current sports industry.The concept of "integration of physical fitness and medicine" proposed in the document "healthy China 2030" program outline is quite different from the previous model of "sick--seeking medical treatment--drug treatment--exercise treatment".It promotes the integration and development of sports,traditional Chinese medicine and traditional Chinese medicine,thus effectively improving people's physical health.In this context,traditional Chinese medicine treasure hunt came into being.Chinese medicine treasure hunt is a combination of sports and culture of traditional Chinese medicine,different,unique emerging fitness movement,through the perfect combination of "traditional Chinese medicine + sports",leading the new age fitness trend,to better promote the development of the national fitness,become an important force in our country sports enterprise fast development and prosperity.In the development process of traditional Chinese medicine treasure hunt,it is particularly important to adopt promotion strategies suitable for the activity to ensure its healthy,rapid and efficient development.Therefore,I choose to study this topic.Combining with the domestic related sports policy,panan county local sports industry and the development situation of traditional Chinese medicine treasure hunt in panan county since the birth of operation,through the SWOT analysis theory,the Chinese medicine treasure hunt in panan county operating enterprise internal advantage and disadvantage,in the process of integrating the external opportunities and threats,and systematic analysis,and judgment.Through the study,the following conclusions are drawn:1.The market development of sports and medical integration project occupies the advantage of sports and medical integration;the project of traditional Chinese medicine treasure hunt is set up reasonably and covers a wide range of people;the advantageous geographical environment of pan 'an county and the steadily improving economic advantage are used to make good cooperation and development of schools and enterprises.2.The market development of sports and medical integration sports project is insufficient,the development of traditional Chinese medicine treasure hunt is insufficient,and the operation mode of the activity is simple.3.Domestic sports industry is booming,with huge market potential,and the "sports +" industry has been gradually expanded,pan 'an county has obvious geographical advantages,rich tourism resources,and broad prospects for "sports + tourism".4.People have a low awareness of sports and medical fusion sports,and the rapid development of domestic running events,with an unprecedented number and scale,has exerted a huge impact on the market development of sports and medical fusion sports.