A Study On The Development Strategy Of Dragon Body Snake-shaped Taijiquan Based On Swot Body

In 2020,Taijiquan successfully declared as the world intangible cultural heritage project.The successful application of Taijiquan is a new height of the development of sports culture in China and a new wave of the development of Taijiquan.Entering the new era,responding to the main melody,spiritual and cultural needs are still one of the main goals pursued by the broad masses of the people.Taijiquan contains excellent Chinese culture and is the epitome of the development of Chinese culture.Therefore,the research takes the development strategy of Taijiquan as the object,takes the dragon body snake shape Taijiquan as the medium,uses the SWOT analysis method to combine the literature method,the logic analysis method,the case study method,the ethnography research method and the computer(NVivo)auxiliary qualitative analysis method to carry on the display through the node statistics,the concept extraction,the discourse analysis and the dynamic coding.This paper combs the development of dragon body snake-shaped Taijiquan,understands the present situation of dragon body snake-shaped Taijiquan in development,analyzes the advantages and external opportunities of dragon body snake-shaped Taijiquan,and aims to formulate the development strategy of dragon body snake-shaped Taijiquan.It is concluded that the dragon body snake-shaped Taiji is still in the primary stage of development.It is necessary to establish the brand culture of dragon body snake-shaped Taijiquan and respond to the horn of sports development.