Research On The Promotion And Approach Of Mobile Media To The Marketing Of Winter Olympics Events

In the long development course,the Olympic Games the winter heat and impact range has been hard to match with summer Olympic Games,the coming 2022 winter Olympic Games is the second time in our country to host the Olympic Games,to undertake jointly by Beijing and Zhangjiakou.By summarizing the experience of mobile media in the last two Olympic Games and combining the advantages of mobile media in sports marketing,this paper applies to the 2022 winter Olympic Games in China.The use of reasonable marketing means and promotion means that the 2022 winter Olympic Games in China will have a profound impact on the world.In this paper,we adopt the marketing SWOT analysis summarizes the winter Olympics event marketing strengths,weaknesses,opportunities and threats,multi-angle comprehensive research of mobile media on the Olympics event marketing ticket sales and rights sales role,and according to the reasonable inference marketing ways and methods are presented.This article concluded that the mobile phone media not only has a huge advantage in the event marketing,provides a variety of ways,for the audience to participate in sports fans around the world can be real-time mobile media to participate in the Olympic Games,the process and results of event to make their own evaluation,for games and athletes to express their emotions.It is hoped that the research of this paper will give ice sports fans around the world a chance to participate in the winter Olympics in various ways.Meanwhile,it is hoped that during the preparation period of the 2022 winter Olympic Games in Beijing,the four years in which the winter Olympics will enter the "Beijing time" will make a contribution to the promotion and preparation of the winter games.