Research On Communication And Promotion Of 2022 Winter Olympic Games In The Age Of We Media

Nowadays,with the rapid development of science and technology,various new ways of communication have come into people’s vision,so the term "We Media" becomes more and more popular to people.Because of the globalization of science,technology and digitization,We Media,such as WeChat,Weibo,webcast,online forums,online communities,come out one after another.We Media becomes a new method to share the daily life happening around people and a new vector to share the news of events around them.With the successful application for the Winter Olympics in 2015,China has won the right to host the 2022 Winter Olympics in Beijing.Ice and snow sports and ice and snow tourism have attracted more and more people’s attention.In order to achieve the vigorous development of industry,sports and tourism of the ice and snow,and to raise people’s attention to the 2022 Beijing Winter Olympic Games,it is necessary to publicize the winter Olympic Games and ice and snow sports.Therefore,it is very important to study how the Winter Olympic Games can be promoted by means of We Media.By using the methods of documentation,case analysis,content analysis,data analysis and mathematical statistics,this paper studies the strategies of information dissemination and promotion of 2022 Winter Olympic Games by We Media,such as Weichat,Weibo,webcast,paste bar and online community,then this paper excavates the effective means used in information dissemination,so as to provide references and suggestions for large-scale sports events to disseminate and promote by We Media.More importantly,it can provide references for other sports,and explore the theoretical and practical significance of changes in the forms of communication in more fields.Conclusion:(1)On the 2022 Winter Olympic Games,the dissemination effect of the We Media is different due to theirs own functions and characteristics.Among them,WeChat,Weibo and webcast on the Internet have a better development trend in recent years,so these kinds of We Media have a better communication effect one the dissemination of the 2022 Winter Olympic Games.(2)During the five-year period from 2013 to 2017,the amount of information from the media has basically shown a trend of increasing first,then declining and then slowly increasing.In the process of dissemination and promotion of the 2022 Beijing Winter Olympics,the amount of information is greatly influenced by the "Winter Olympic events".When the "Winter Olympic events" appear,the amount of information in that year and that month will explode.(3)In the process of dissemination and promotion of the 2022 Beijing Winter Olympic Games,the audience not only pays attention to the "Winter Olympic events",but also pays great attention to the information of the culture,stars and entertainment of the Winter Olympic Games.In the online community and Baidu Post Bar,the audience also pays more attention to topics discussion and emotional communication.(4)In the process of dissemination and promotion of the 2022 Beijing Winter Olympic Games by We Media,the form of text plus pictures or videos can make the audience have an intuitive experience,enhance the audience’s interest and eliminate reading fatigue.Therefore,"picture + text" and "picture + video" are the most popular forms of communication.(5)We Media has a high degree of interaction in the process of dissemination and promotion of the 2022 Beijing Winter Olympic Games,so that audience can make use of the We Media to express their opinions and feelings,and the audience can also discuss and exchange feelings with each other.Audience’s information about 2022 Winter Olympic Games in Weichat and Weibo shows the characteristics of rational transmission and group polarization.Other types of information disseminated by We Media are different,and audience’s emotional attitude is also different.(6)Because of different functions and different types of dissemination content of We Media,there are different key nodes in information dissemination.In the information dissemination by weichat,weibo and webcast of the 2022 Winter Olympic Games,official media and mainstream media are the key nodes of information dissemination.The online community and Baidu Post Bar are influenced by their own characteristics,so the audience is the key node in the process of information dissemination.(7)Popular online language and living language are widely used to attract readers in We Media communication of 2022 Winter Olympics information.