An Empirical Study On The Factors Affecting The Intention Of Subway Selection Of Shijiazhuang Citizens

With the great development of our economy and people's living standard,traffic jams and environmental pollution has become more and more serious.the number of private cars is on the rise which makes it worse.Facing with the severe situation,it will be an important method to prioritize public transport.In a variety of public transport modes,the subway is recognized by the public for its high speed,time saving,high punctuality,safety and comfort,large traffic volume and low environmental pollution.However,the utilization of urban subways is not very optimistic as we thought during the construction of urban subways.In particular,the Second-tier cities with new subways have problems of unreasonable resource allocation.In the Second-tier cities,public's intention to choose subways is generally lower.Up till now,with few research on it,it is of great significance to study the factors influencing the intention to choose subway travel of Shijiazhuang citizens.This study takes the influencing factors of intention of Shijiazhuang citizens' choosing subway as the research object,based on the theory of planned behavior,and combined with the theory of perceived risk and the theory of policy incentives.A theoretical model of influencing factors of intention of Shijiazhuang citizens choosing the subway is established.The model mainly selects 6 influencing factors,namely,the behavior attitude of choosing the subway,the subjective norms of choosing the subway,the perceived behavioral control of choosing the subway,the perceived risk of choosing the subway,the perception of the rationality of city traffic policy,and the erception of city accessibility city accessibility;The model also selects 6 demographic statistical variables,namely,gender,age,education,occupation,income,physical health;In order to make the result more scientific and rigorous,This paper tries to make a comprehensive study on the intention of choosing subway from the perspectives of psychology and environmental factors.And further more,puts forward the research hypothesis: the behavior attitude of choosing the subway,the subjective norms of choosing the subway,the perceived behavioral control of choosing the subway,the perceived risk of choosing the subway,the perception of the rationality of city traffic policy,the erception of city accessibility,and demographic variables all significantly affect theintention of choosing subway.This paper obtains research data by questionnaire survey,and uses spss19.0 for data processing,and using variance,correlation and regression for analyzing.After empirical research,it is found that the subjective norms of choosing the subway,the perceived behavioral control of choosing the subway,the perception of the rationality of urban traffic policy,the erception of urban accessibility affect the intention of choosing subway.among these,The perception of the rationality of urban traffic policy has the greatest impact on the intention of choosing subway;Various monthly income and physical health status also have a significant influence on the intention of choosing subway.From this conclusion,the following four aspects of enlightenment are put forward: strengthening the government's propagandizing and popularizing of urban subways,and striving to improve the green travel consciousness of the whole people;adapting to local conditions,accurately inspecting the perception behavior control factors which influences the citizens to choose subway,improving the service level of the subway;Rationally formulating and implementing urban transportation policies to maximize the public choice of subway travel needs;Constantly optimizing the design of subway routes structural,and accelerating the construction of urban subway routes.The research results of this paper innovate the model of influence factors of intentions of Shijiazhuang citizens' choice of subway travel,it provides new research reference value for citizens' choice of subway travel intention.And play a practical guiding significance to improve the utilization rate of urban subway,improve urban traffic congestion,reduce environmental pollution and other issues.