Research On Regional Image Construction In The Report Of Hainan Daily Round-the-island

As China enters a rapidly evolving information age,competition between regions is increasing.As a “facade of the city”,the regional image has increasingly become a symbol of the comprehensive strength of the exhibition area and has become its core competitiveness.More and more cities and provinces are beginning to focus on the construction and dissemination of regional image.In the 1920 s,Lippmann proposed the famous "mimetic environment" theory: the information received by the public is not a reproduction of the real environment,but a "virtual reality" environment presented to the audience after processing by the mass media..At the same time,the public mainly receives image recognition of a certain region through the mass media,and the regional image is an invisible abstract concept.The mass media is not only a major provider of regional information,but also regional information.Selection and processing are presented to the audience,and large-scale events,such as sports events,will have a greater impact on the construction of the regional image.Large-scale sports events are an effective way to construct and disseminate regional images,which will have a major impact on regional development.The Hainan Island International Road Cycling Tournament(hereafter referred to as the “Round Island Race”)was held in 2006.It has been 12 years since 2017.In these 12 years,the round-the-island race has become the top of the 2.HC class in Asia.The competition,adhering to the "Asia's top,international first-class,annual one-year" competition,has gradually become one of the three major international events in Hainan Province,and has become an important platform for promoting Hainan and promoting the regional image of Hainan.Hainan Daily,as the party newspaper of Hainan Province,is not only the mouthpiece of the party,but also needs to publicize the party's thinking.At the same time,it serves as a local newspaper in Hainan Province and has certain inherent advantages for reporting events held in Hainan Province.A comprehensive and informative report on the round-the-island race held in Hainan.This article selects Hainan Daily's report on the international road cycling event of the Coastal Island as the research object.The selection time of the report text is from January 1,2008 to December 31,2017.Through the analysis and research on the content of Hainan Daily's report on the round-the-island race,this paper explores the regional image of Hainan Province constructed by Hainan Daily through the roundthe-island race,and discusses the number of issues and reports on all news reports related to the round-the-island race in Hainan Daily.Statistics and analysis were carried out in several aspects such as report form and report layout.Based on data analysis,subject statistics and report text analysis,the paper analyzed the characteristics of Hainan's image in Hainan Daily and explored the round-the-island report.The essential characteristics of the construction of the regional image behind it provide inspiration for the Hainan Daily's report on the round-the-island competition in the future,and propose specific operational methods.