| With the rapid development of the mobile Internet,especially the development of new media platforms such as websites,Weibo,WeChat,etc.,it not only brings benefits to the digital survival of the public,but also causes the mechanism of emergency network public opinion.New changes have taken place in the way of expression and frequency of occurrence.The new media platform has gradually become a new space for public opinion and social forces,bringing new challenges to the government’s public governance and social services.In recent years,environmental emergencies have occurred frequently,and the grievances of related networks have risen.The occurrence of environmental emergencies has seriously affected the public’s interest in the construction of ecological civilization and the interests of Green Mountain,which has attracted more attention,wider coverage and stronger impact.Sudden,interactive,resonating,rapid spread and variability.Doing a good job in responding to environmental emergencies has a crucial role in social governance.This paper takes the Dongchuan "Milk River" incident as the entry point,and comprehensively and systematically reviews the whole incident.The incident paradox has experienced the evolution of the four stages of initial period,diffusion,peak and reduction,and objectively and dialectically analyzed the sensation of each stage.Features,media views and trends.Due to the unique ecological nature of Dongchuan’s own historical problems,the ethnic areas inhabited by many ethnic groups,and the special geographical location of the upper reaches of the Jinsha River,the emergency response of the Dongchuan“Milk River”incident is crucial.The Dongchuan government has taken measures such as timely voices,holding press conferences,and coordinating media reports to curb the deterioration of online public opinion.By constructing a large network letter work system,strengthening the professional construction of public opinion disposal teams,strengthening the release of public opinion information,smoothing channels and actively responding to public sentiment and establishing a sound mechanism for handling public opinion,we can minimize the negative caused by public opinion events.Influence and improve the level of government social governance. |
