Research On The Current Situation And Development Strategy Of Sports Tourism In West Anhui

Since the 21 st century,China's economy has been developing continuously.As a new tourism product,sports tourism has become a leisure way for people to pursue high quality life.Countries and regions with developed sports industry and tourism industry in the world are constantly exploring the market demand space generated by the combination of sports industry and tourism,and seeking the economic development point.With its abundant natural resources and environment,West Anhui has shown its own style and good development trend in the development of sports tourism.Therefore,this paper investigates and studies the current situation of sports tourism in West Anhui,analyses the advantages,disadvantages,opportunities and challenges of sports tourism development in West Anhui,summarizes the problems existing in the development process of sports tourism in West Anhui,and puts forward corresponding countermeasures to provide theoretical reference for the healthy development of sports tourism in West Anhui.This paper mainly uses the literature data method,SWOT analysis method,questionnaire survey method,field survey method,questionnaire survey method,expert interview method,mathematical statistics method and other research methods to investigate and analyze the current situation and existing problems of sports tourism in western Yunnan.The results show that:(1)The western Yunnan region is rich in natural and human resources,and its geographical environment is superior.The development of sports tourism resources is mainly based on mountains and water bodies;(2)more males in sports tourism in western Yunnan Women,mainly concentrated in the age of 19-40,and mostly middle-income people,the occupation is widely distributed,in the participation time,mostly in summer,autumn and legal holidays;(3)the most popular sports tourism in western Yunnan The popular items are mountain climbing,rafting and hiking.The most popular destinations for sports tourists are Leisure Blue Creek,Tiantangzhai and Wanfo Lake.(4)The purpose of sports tourism in western Yunnan is mainly concentrated in sports tourism.The main influencing factors of sightseeing,leisure and entertainment,and sports tourists participating in sports tourism are economic conditions and leisure time;(5)sports tourism The age of the industry is young and the management experience is insufficient.(6)The education of sports tourism practitioners in western Yunnan isgenerally not high,and the monthly income is lower than the average level of the western Yunnan;(7)the degree of specialization of sports tourism practitioners is not high.And the lack of management personnel and R & D personnel,the perception of sports tourism is not comprehensive,the majority of people in order to seek life and suitable for the sports tourism industry;(8)the advantages of sports tourism development in western Yunnan: rich natural sports Tourism resources,good location and transportation advantages,good ecological advantages and policy support.Disadvantages: lack of reasonable and scientific planning and development of sports tourism resources,late start of sports tourism,limited capital investment,insufficient publicity,lags in sports tourism infrastructure and service facilities,lack of tourism talents,and low level of education for tourism practitioners.Opportunities: favorable development of sports tourism at home and abroad,the government's emphasis on sports tourism,the rapid development of traffic conditions,and the country's progressive promotion of sports tourism.Threats: the increasingly fierce competition and the diversification of market demand;(9)The main problems in sports tourism in western Yunnan are single sports tourism products,lack of distinctive brands,lack of sports tourism management talents,and the need to improve the level of sports tourism management.The regulations need to be improved,the combination of sports and tourism needs to be strengthened,and there are still insufficient safety management.In view of the problems existing in the development of sports tourism in West Anhui,the following countermeasures are put forward:(1)brand training and development strategy;(2)paying attention to the training of sports tourism service personnel in West Anhui;(3)promoting the construction of sports tourism laws and regulations;(4)strengthening the propaganda of sports tourism to gradually realize the diversification of sports tourism products;(5)establishing sports tourism safety awareness and strengthening it;(6)Establish the "ecological" tourism image and adjust the industrial structure.