| R company's Industrial Park is mainly a textile,printing and dyeing production Park.Textile industry is a highly polluting industry.Against the background of increasingly severe national environmental protection situation.Industrial parks must implement strategic transformation if they want to survive.This paper studies the economic feasibility of transforming R Company Industrial Park into sports cultural park.The main research work and results are as follows.(1)Analysis of the external environment of the project.Including Beijing's Macro-economy,Consumption Level of Residents,Relevant Policies of the State and Beijing,Prospect of Sports Culture Market,Case Comparison of Successful Transformation of Beijing Industrial Park,It is concluded that all these factors are conducive to the implementation of the transformation project.(2)Analysis of the internal environment of the project.Including the main fixed assets in the Industrial Park,Operation mode,Human resources and Financial resources.Fixed assets and financial resources can meet the conditions of R company's Industrial Park transformation.The operation mode and human resources can also support the overall operation of sports cultural park after the transformation after the adjustment of resources.From the perspective of internal resources,this transformation project can be implemented.(3)Analysis of the economic feasibility of the project.Through a lot of Market Research,Collecting data,Analysis data.Estimate the capital input needed for the whole transformation project.Including the Infrastructure Construction of Sports Cultural Park,Reconstruction of Four Stadiums and Gymnasiums,Overall operating cost of sports cultural park after its transformation.By comparing with the surrounding environment of other stadiums and Gymnasiums in Beijing.Analysis of pricing and passenger flow.Estimate the Pricing and Passenger Flow of R Company Sports Culture Park.Expected return.The overall economic benefits of four stadiums and Sports Cultural Park are analyzed by the predicted data.Among them,the economic effect of table badminton hall is poor.Basketball Gym,Natatorium,Trampoline Stadium and The overall economic effect of Sports Cultural Park is better.Financial Sensitivity Analysis of Four Stadiums and Sports Cultural Park.It is concluded that table badminton hall and swimming pool have poor anti-risk ability.Basketball Gym,Trampoline Stadium,Sports Cultural Park has a strong ability to resist risks as a whole.Consideration from the Overall Planning of Sports Cultural Park.The transformation project can be implemented.Through the analysis of the external environment,internal environment and economic feasibility of the above projects.It can be concluded that the transformation of the whole sports cultural park can be implemented. |
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