Research On Fans Culture Of Beijing Sinobo Guoan F.C.

The purpose of this study has three aspects.Firstly,explore the current situation of the development of Beijing Sinobo Guoan F.C.'s fans culture.Secondly,give advice by analysing the advantages and disadvantages;Thirdly,promote the further development of fans culture of Beijing Sinobo Guoan F.C.,and even the Chinese Football Association Super League.This study uses fans culture of Beijing Sinobo Guoan F.C.as the object and analyses the development status of fans culture from three aspects,material,behavior system and spirit,by investigating the club and the fan organization "ROYAL ARMY".Among them,the method of field investigation is adopted to summarize the characteristics and measures of the club in the development of fans culture at all levels.The methods of interview,questionnaire and mathematical statistics are adopted to analyse the characteristics of the fans of "ROYAL ARMY".In view of the deficiency of the development of fans culture,this study makes some suggestions by investigating the degree of satisfaction and preference of the members of "ROYAL ARMY".Results show that in general,the development of fans culture of Beijing Sinobo Guoan F.C.is in the forefront of the country.Specifically,material culture is colorful,which has frequent highlights.The behavior and system aspects of fans culture lack the governance of excessive behavior of the fans,such as " the Capital Curse ".At the level of spiritual culture,fans of Beijing Sinobo Guoan F.C.have obvious regional characteristics and high loyalty,but lack a rational understanding of values of football.The members of "ROYAL ARMY" attach the most importance to the development of spiritual culture and attach the least importance to the development of behavior and system cultureTo strengthen the construction of fans culture,Beijing Sinobo Guoan F.C.and fans organization,such as "ROYAL ARMY",need to do a lot.On the material aspect of fans culture,they should improve the infrastructure,and innovate the fan activities.On the behavior and system aspects of fans culture,they should strengthen the prevention and management of excessive behavior of fans.On the spiritual aspect of fans cultue,they should pay more attention to the development of values of football and loyalty.