| Mobile Internet has sung the main theme of the times,and the way of information dissemination and the way of media acquisition of the audience are gradually tending to be networked.This paper focuses on sports APP,which mainly disseminates sports news and events information,and aims to explore the current sports APP communication mode and development mode.Based on the current communication experience and shortcomings,this paper puts forward the future development mode of sports APP.Firstly,this paper expounds the foundation of sports communication from the reasons and motives of sports communication.From the perspective of media evolution,this paper starts with the characteristics of sports communication in the initial traditional media era,summarizes the main characteristics of sports communication in the media at that time,and analyzes the changes of audience experience according to the characteristics of communication.Secondly,in the period of media development to the Internet,this paper explores the characteristics of sports communication under the emerging media form,and at the same time,based on the use and satisfaction theory,obtains the change of audience's demand for media.Through the analysis of Internet data,we can get the general situation of sports APP development.Next,through literature reading and qualitative analysis,the dissemination mode of sports APP is systematically elaborated.From the characteristics of sports APP media dissemination,the dissemination mode of sports APP is summarized.It can be found that the existing dissemination mode is also based on media characteristics and audience needs,experience changes.Through exploring how sports APP can make profits,this paper summarizes the profit model of sports APP.At the end of this paper,specific solutions are put forward to the problems and shortcomings of sports APP in communication mode and development mode.Mainly based on brand communication,precise content marketing and social communication. |
PDF Full Text Request