Field Research On Fitness Demand And Supply Of Rural Population In Northern Jiangsu

With the progress of society,the development of rural sports has received more and more attention.Promoting the development of rural population fitness can not only better implement the national fitness program,improve the health of the rural population,but also enrich the spiritual and cultural life of villagers and actively promote the construction of new countryside.The field research method,literature,observation,interview and questionnaire survey,this paper analyses the current situation of the demand and supply of population fitness in Longmen Village,northern Jiangsu Province,and studies the constraints of the supply of villagers' fitness demand.The research shows that the sports fitness needs of Longmen villagers have a certain level,which not only shows their demand for positive and healthy spiritual and cultural life,but also includes their demand for improving their survival ability and living standard.However,the supply of sports fitness in Longmen Village is very serious.Whether it is in cultural output,in fitness facilities or in sports organizations,the village can provide little for villagers,lack of manpower,financial and material resources,and there is a serious contradiction between supply and demand.In addition,factors such as supply mode,funds,demand expression mechanism,management supervision and development objectives affect the supply of villagers' fitness.Therefore,it is suggested to enrich supply channels from multiple perspectives,establish an effective demand expression mechanism,and add new target design and planning.