Research On Factors Affecting College Students' Usage Intention Of Mobile Learning

With the globalization of mobile learning,the popularization of Internet and mobile devices,and the abundant learning resources provided by network platform,mobile learning is changing the learning style of college students.Therefore,this paper studies the influencing factors of college students' usage intention of mobile learning,in order to promote the spread of the concept of mobile learning education and promote the popularization and deepening of mobile learning in the field of education,especially in higher education.To promote the innovation and development of education in our country;It provides evaluation criteria for the development of mobile learning platform and resource construction,develops learner-centered mobile learning platform,and provides mobile learning resources that meet the needs of learners.Firstly,based on the unified theory of acceptance and use of technology model(UTAUT),this paper synthesizes the domestic and foreign research theories and achievements about usage intention of mobile learning,and puts forward eight variables,including effort expectation,performance expectation,social influence,perceived interest,self-learning management ability,perceived risk,perceived cost and usage intention,design the initial theoretical model according to the variables,and put forward ten research hypotheses.Secondly,draw lessons from the maturity scale of domestic and foreign research,compile the questionnaire,and collect the data through the combination of paper questionnaire and network questionnaire.Then,analyze data with descriptive statistics,reliability and validity analysis,variance analysis by SPSS23.0,and analyze data with structural equation model analysis by AMOS24.0 to verify the original model and hypothesis,and to modify it.Then the influence factor model of college students' usage intention of mobile learning is obtained from the result of usage intention analysis,the influence mode and the influence degree of each influencing factor on college students' usage intention of mobile learning is defined by the path coefficient.Finally,according to the conclusion of the study,some suggestions are provided to promote the development of college students' mobile learning.Based on the analysis of college students' usage intention of mobile learning,six factors affecting their usage intention of mobile learning are obtained.The order of influence on college students' usage intention of mobile learning is as follows: social impact(0.328)> perceived interest(0.306)> performance expectation(0.286)> self-learning management ability(0.268)> perception cost(0.215)> effort expecta--tion(0.108).Although effort expectation have no direct effect on college students' usage intention of mobile learning,it indirectly affects the usage intention through performance expectation.According to ANOVA,after removing the variables that have no effect on college students' usage intention of mobile learning,that is,perceived risk,and those variables that have no direct effect on college students usage intention of mobile learning,that is,effort expectation.There are no significant differences in gender and major about five factors,namely,performance expectation,social impact,perceived interest,self-learning management ability,perceived cost and usage intention,which has direct impact on college students' usage intention of mobile learning.There are significant differences in educational background about five factors that have direct effect on college students' usage intention of mobile learning,but there is no significant difference in usage intention.