An Empirical Study On The Influencing Factors Of College Students’ Entrepreneurial Intention

With the rapid development of science and technology,human society has entered the era of knowledge economy.Entrepreneurship is an important driving force to promote economic growth,improve per capita output and form a new social and economic structure.In recent years,the number of college graduates is rising,far more than the number of jobs provided by the society,and the employment pressure is increasing.The ministry of human resources and social security of China requires all localities to take encouraging entrepreneurship as an important direction to expand employment and further expand the scale of entrepreneurship of college graduates.All sectors of society encourage and support college students to take the road of independent entrepreneurship.At present,college students’ entrepreneurship is still in the primary stage of development,and the proportion of college students’ entrepreneurship in the total number is not high.How to improve college students’ entrepreneurial intention has become a common concern of the state and society.Based on the theory of social cognition,this paper studies the influence of college students’ entrepreneurial cognitive factors,entrepreneurial environment factors and entrepreneurial behavior factors on their entrepreneurial intention.Through literature review and summary,this paper constructs a conceptual model of influencing factors of college students’ entrepreneurial intention,and puts forward seven corresponding hypotheses.Through the random questionnaire survey of 514 college students in different universities in China,the collected data and information were analyzed by SPSS 22.0 and Amos 21.0 software,and the research method of structural equation model was used to verify the influencing factors model and related hypothesis of college students’ entrepreneurial intention.The results show that:college students’ personal expectation,performance expectation,entrepreneurial attitude,government support,school support,entrepreneurial ability and entrepreneurial self-efficacy have significant positive effects on their entrepreneurial intention.At the same time,this paper makes a multiple-group analysis from different genders and different majors to discuss the differences and the degree of influence on the entrepreneurial intention of college students.Finally,according to the empirical results,this paper puts forward countermeasures and suggestions to cultivate and enhance college students’ entrepreneurial intention from the two aspects of government and universities,especially the cultivation standard system of college students’ entrepreneurial intention,which provides a reference for colleges and universities to cultivate and enhance college students’ entrepreneurial intention.