Research On The Social Construction And Influence Of Idol Feminization

In 2018,the "Idol Producer" and "The First Lesson of the School" were broadcasted one after another.The cyberspace presented the words of the "Sissy" criticism of the alleged feminine idol.Social constructivism believes that the formation of the "essential feature" of things is the result of social acquisition.Therefore,the formation of idol feminine temperament and common cognition is jointly constructed by the particularity of history,society,culture and media in the time and space environment.From the perspective of historical context,the issue of feminization is not only a real problem.In ancient times,there was a sodomy phenomenon,which was expressed as “making a living by color” or deductive gender misplacement.It is the result of the joint construction of political factor such as ideology and imprisonment system;cultural factors such as “Chu” culture,regional customs,South Opera communication and “Dan” role performance;economic factors such as entertainment facilities prosperity and market tolerance;media factors such as publishing prosperity,narrow writing,feminine art creation,etc.Since the 1980 s,with the spread of Hong Kong and Taiwan pop songs and Western film and television dramas on the mainland by means of electronic media,the chasing stars began to form and gradually developed into the idolatry stage.The audience's idol temperament gradually changed from heroic temperament to cultivating that have feminine characteristics.The formation of idol feminization has its profound social reasons: First,political consciousness gives way to commercial consciousness,urbanrural structural adjustment,and the imbalance of gender ratio under family planning determine the ideological temperament difference;industrial system reform,leisure culture policy,cultural trade barriers have promoted the iterative update of idol temperament.Secondly,Western post-modern aesthetic thoughts,Japanese second-element culture,the Japanese-Korean idol culture,the cultural psychology of Taoist “advocating feminine”,and the inherent female thinking of the Chinese nation constitute the feminine aesthetic tendency of fans.Thirdly,the network literature IP was reorganized to complete the secondary element and real world,the author's absence and the fan's aesthetic entertainment,the youth group consumerism discipline and ideological indoctrination,the “boyfriend style” advertising market development and other fan-related economic industry led by online literature.The chain is the economic environment in which the idol feminization is formed;the female economic status rises to obtain the aesthetic discourse power,the male non-productive labor breaks the gender concept of “male master-female slave”,and the entertainment and feminine composition of the female journalists' news reporting methods that the market atmosphere in which idol feminization can be formed.Finally,the idol image demand and shaping based on big data,algorithm recommendation and light and shadow technology,network power rent-seeking and media discourse dissemination are the media environment in which idol feminization can be formed.The change of context between ancient male color and idol feminization brings about the similarities and differences of phenomena: the name of the main body of the image shows the difference between the rational relationship and the sensible imagination,the young beauty and the soft and gentle appearance commonality,The difference in identity and rank that "master-slave" to the "star-fans";the audience shifts from the male initiative of the aristocratic class to the adolescent female student,and the audience's discourse power shifts from political empowerment to media empowerment;the binary relationship between the image subject and the audience is expressed as the difference in media proximity and the difference in audience behavior are reflected in the “male color” consumption that meets the physiological conditions and the idol maintenance that meets the psychological premise.The audience's role in the image subject expects to shift from the young and beautiful image expectation to the gentle and considerate emotion.desire.The idol feminization phenomenon affects the discourse argumentation,image review and selfdiscipline of the relevant stakeholders,and reshapes the social identity;it extends the aesthetic boundary of the public,and at the same time dilutes the cultural attribution of the audience and weakens the audio-visual cultural products of China at home and abroad being culturally recognized;feminine idol endorsements are influenced by capital regional preferences,reshaping urban cultural landscapes,and deepening the class solidification of youth group urban cognition.At present,the idol feminization of capital idols represented by the development of idols is still in the process of capital dividends and cultural dividends.Therefore,the idol feminization phenomenon may not be reduced in the short term,but with the policy inclination to the idol temperament constraints,the network literature value reconstructing the balance of online literary content,the aesthetic fatigue of the audience and the improvement of content quality requirements,the development of the secondary virtual idol industry,the idol image shaping will pay more and more attention to the quality of training,and the idol morality requirements will be more and more strict,the training period will be extended,with the formation of the common concept of idealization of androgyny personality,excessive development of idol feminization will be corrected.