Research On Diffusion Network Based On Innovation Diffusion Theory

Since E-sports was listed as an official sporting event by the General Administration of Sport of China,Chinese E-sports stepped on the road of continuous exploration and development.The history of e-sports development in recent 20 years gave its birth to the culture and endows it with indelible volition.With the development of E-sports in recent years,all sorts of E-sports get more attention from people.According to the trend,the relevant academic researches are also increasing.However,most of the relevant academic studies in China are based on the more successful e-sports projects as a sample for industrial or cultural research,the scope of which is limited.In reflecting the real problem is not enough,while there are few analyzing the ones impeded in their development from the perspective of diffusion network.Therefore,this subject fills up the deficiency of this research field to a certain extent,and has very important research value.However,if we review the development of Chinese E-sports industry,its rapid momentum has been unstoppable.All sorts of E-sports emerge one after another and the competition also becomes more and more fierce.Both old and new-emerging E-sports show their strong influence and large focus groups,the domestic E-sports industry enjoys a very bright prospect.As a E-sporting event sweeping across the globe,CS:GO(Counter Strike: Global Offensive)hasn't high reverberation at home since it came out in 2012.Although all sorts of sporting events emerge continuously,it is an extension item of CS series which once enjoyed a dominant position and deserves more attention.Whereas,the reality goes the opposite way.Since its inception,the number of domestic followers is much lower than other popular projects,compared with foreign countries,the degree of concern is more different.Imagine that today,when the number of Internet users is increasing and the popular sense of entertainment is gradually deepening,the slow development of the Internet seems unreasonable,and if the problems in its diffusion network are successfully excavated,Well,for the development of new projects in the future,it will certainly have an enlightening effect.Based on Rogers' theory of innovation diffusion,this paper uses literature analysis,questionnaire survey,interview and observation to discuss the problems existing in CS:GO diffusion network in China.It also makes an in-depth analysis from three levels: heavy,medium and light,expecting to stay away from innovation.In the case of prejudice,this paper expounds the current situation of CS:GO's diffusion network in China,finds out the factors that hinder the diffusion,and puts forward feasible optimization strategies and suggestions for CS:GO's diffusion in China,and also provides some reference for the future research on diffusion network of related competitive projects.