The Cognitive And Emotional Effects Of Short Video News On College Students

With the rapid development of the Internet,people's reading methods have turned to fragmentation and entertainment.The journalism has also experienced tremendous impact and influence in the changes of the times.Information based on video has begun to be popular,and people's access to information is no longer limited by time and space.In this wave,the journalism industry has also been greatly challenged.Short video news has brought tremendous impact and changes to the production and dissemination of news.However,as it is still in the development stage,this study attempts to do some research on the new media form of short video news.This study uses quantitative empirical research methods to explore whether short video news and other forms of news differ in the effectiveness of communication,and attempts to analyze and explain the reasons for these differences.This study designs the control experiment,taking college students as the experimental object,and examining the cognitive effects and emotional effects of short video news,graphic news and text news,and then makes a prospect for the future development of short video news.