Research On The Development Of Marine Leisure Sports In Shandong Peninsula From The Perspective Of Supply Side Reform

Marine leisure sports is an emerging field of sports development in China.Marine leisure sports are also an important part of marine leisure sports.Therefore,the development of marine leisure sports will directly affect the development of sports in China.Since the construction of the Shandong Peninsula Blue Economic Zone has become a national strategy,Shandong Marine Leisure Sports has ushered in an unprecedented development opportunity.As a large marine province in China,Shandong Province has abundant marine resources and long coastline,which provides a superior position for the development of marine leisure sports.Innate conditions.With the advantage of geography and resources,marine leisure sports have also achieved good development results.However,compared with other strong marine provinces,there are still many shortcomings in the development of marine leisure sports in Shandong Province,and many potentials have not been discovered.General Secretary Xi Jinping put forward the concept of “supply-side reform”at the 2015 Central Leading Group meeting.On the one hand,the supply-side reform starts from the supply side and improves the quality of supply;on the other hand,it starts from the consumption end,expands domestic demand,and promotes consumption.The proposal of supply-side reform is both an opportunity and a challenge for the development of the Shandong Peninsula marine leisure movement.The author starts from the supply side reform perspective and studies the development status of the sea leisure sports in Shandong Peninsula.Through the use of literature methods,questionnaires,expert interviews,mathematical statistics,logical induction methods and other research methods,combined with supply-side reform related theories,to study the problems of the development of marine leisure sports in Shandong Peninsula,to explore the solution to the development of sea leisure sports to solve supply and demand Contradictory measures.The main body of the article is divided into five parts:The first part: the development of the sea leisure sports in Shandong Peninsula.It mainly expounds the general situation of the leisure sports resources in ShandongPeninsula,the development status of tourism in Shandong Peninsula and the development status of the main marine leisure sports in Shandong Peninsula.The second part: analysis of consumer demand for participants in the leisure activities of Shandong Peninsula.It mainly analyzes the consumer's consumption ability,consumption motivation and consumer demand,and studies the demand side to the development of marine leisure sports.The third part: the problems existing in the development of marine leisure sports in Shandong Peninsula.Mainly from the supply side of the supply side to analyze the problems of the development of the offshore leisure sports in Shandong Peninsula,such as: inadequate infrastructure construction,insufficient professional attack,product homogeneity and other issues.The fourth part: the countermeasures to develop marine leisure sports.The main content is to combine the problems of consumer demand and market supply,and the appropriate countermeasures are given in the paper.The five park: Conclusions and recommendations.This part summarizes the article,points out the shortcomings of the development of the sea leisure sports in Shandong Peninsula and provides guiding opinions on how to develop in the future.