Entrepreneurial Management For Chinese E-learning Start-ups

E-Learning is the mixture of “Internet +” Education.It has both the characteristics of the Internet and education industry.From 2013 till now,countless investment and entrepreneurs have been entering the Chinese Elearning industry.Such newly founded companies are different in many aspects.What are the key processes of the entrepreneurial management for these companies,and how such companies better perform in the processes are key questions that entrepreneurs in the industry need to consider.We review the theoretical foundation of entrepreneurship,analyzes the key processes in the Internet entrepreneurial management and describe the principles in such processes.We then enter the e-learning industry and assess the details of each process in the industry.Using the case of a pure online content-oriented e-learning start-up,we conduct a study of how specifically the entrepreneurial management is implemented in a real company.We also designed a survey to the team members of that company to get object and comprehensive data.Based on the research above,the article concludes in several suggestions to Chinese e-learning start-ups.