Research On The Problems And Countermeasures Of College Students' Daily Ideological And Political Education In The Age Of Self-media

With the rapid development of information technology,the types and forms of media are constantly enriched,and since the media came into being and flourished.The functions of self-media,such as convenience,instantaneity and interaction,are sought after and loved by college students,which have a profound impact on their way of thinking,lifestyle and learning state.At the same time,it also extensively affects the daily ideological and political education in Colleges and universities,which is closely related to students' daily life and learning,and gradually evolves into the key carrier and way for colleges and universities to carry out the daily ideological and political education for students.Influenced by many factors such as the complexity and diversity of information in the self-Media cyberspace,colleges and universities are facing many new situations and problems in the process of using self-Media to carry out the daily ideological and political education of College students.Therefore,it is of great practical significance to study the problems and Countermeasures of College Students' daily ideological and political education by using self-Media in order to improve the effectiveness of College Students' ideological and political education.On the basis of defining and comparing the related concepts,it is concluded that the daily ideological and political education of college students by using self-Media in Colleges and universities presents new characteristics,such as more equal teacher-student relationship,richer content and material,more economical educational effect,more diversified educational carriers and more complicated educational environment.Empirical analysis shows that there are some problems in the daily ideological and political education of college students by using self-media: educators have not made full use of self-media,content presentation forms and communication methods are relatively lagging behind,the coping mechanism of self-Media in Colleges and universities is not perfect,and students are vulnerable to the negative effects of self-media.The main reasons for these problems are: the media literacy of educators needs to be improved,the construction of self-Media positions in Colleges and universities does not pay enough attention,the weak support of social and campus coping mechanisms,and the media literacy of college students needs to be improved.Combining with the new requirements of Ideological and political education and the psychological characteristics of College Students under the background of extensive application of self-media,this paper holds that in order to make full use of self-Media to carry out the daily ideological and political education of college students and to better exert the effectiveness of self-media,colleges and universities need to improve the comprehensive quality and ability of educators,innovate the forms of content presentation and dissemination methods,strengthen department cooperation and supervision.System construction,strengthen the media literacy education and ability training of College students.