Research On The Publicity Guidance Mechanism Of Online Social Network

At present,China is in a period of profound social transformation.The social transformation and the adjustment of economic structure have spawned various contradictions,which have led to the frequent occurrence of social network public opinion events.The occurrence of these incidents not only caused huge losses to the safety of the lives and property of the public,but also created serious challenges to social stability and progress.At the same time,with the popularity of the Internet and the expansion of the size of Internet users,public expression channels have been effectively expanded.Due to the increasing public opinion of social networks,the public cyberspace environment has been further deteriorated,which has put a lot of pressure on government network management.In this context,the use of technical means and scientific methods to study the guiding mechanism of social network public opinion has important practical significance for maintaining social stability and promoting social transformation.The content of this paper mainly includes the following five parts: Firstly,the introduction mainly expounds the research background,significance,research summary at home and abroad,as well as research content,methods and innovations.Secondly,the online social network public opinion and its guiding mechanism The related concepts and theories have been sorted out,and the characteristics of social network public opinion in the emerging stage have been analyzed.Furthermore,this paper fully understands the public's views on the current social network public opinion through questionnaires,and discusses the current status of social network development.This also recognizes the urgency and importance of social network sensational guidance;then,this paper analyzes the current situation of social network public opinion development,and explains the two-sided effects of social network public opinion,including rumors Flooding,the prevalence of false information,frequent cyber violence,and ideological security are widely threatened.In this regard,the need to strengthen the public opinion of online social networks and the problems that may be encountered in the process of guiding them are proposed.For example,the public sentiment is uncertain,the sensational information is flooding,the laws and regulations are slow,the public opinion monitoring has blind spots,the government guidance work lacks coordination mechanism,the grassroots government officials have limited network governance ability,the public network media literacy is lacking,and the social media value orientation bias.Finally,in view of the negative impact of social network public opinion and the real dilemma faced in the process of guiding,the countermeasures and suggestions for strengthening the construction of public opinion guidance mechanism for social networks are proposed.These include strengthening linkages between agencies and agencies,cultivating opinion leaders,establishing online media literacy education mechanisms,strengthening social media monitoring,optimizing public opinion information collection,analysis,and feedback mechanisms.