Research On The Influence Of Visual Culture On Ideological And Political Education In Colleges And Universities

Visual culture is an important part of the field of cultural studies and an important means of spreading mainstream ideology.Visual cultural works are not only an important carrier of social ideology,but also an important way of ideological and political education.Internet a new visual culture is a kind of new culture,it takes television,video,image,and short video as its constituent elements,has become a social abnormal cultural phenomenon,gradually take represented by books and newspapers print culture,its richness and diversity that is popular with college students,at the same time to the university of ideological and political education has brought many problems.Research on the impact of visual culture on ideological and political education in colleges and universities in Guizhou,on the one hand,is helpful to provide reference for other regions,on the other hand,it is also helpful to expand the theoretical research field of ideological and political education.The article consists of four parts.The first part elaborates the correspondence and theoretical basis between visual culture and ideological and political education in colleges and universities.The second part discusses the impact of visual culture on ideological and political education in colleges and universities.The third part analyzes the reasons for the negative impact of visual culture on ideological and political education in colleges and universities.The fourth part explores the solutions to the impact of visual culture on ideological and political education in colleges and universities in Guizhou.This study takes college students from Guizhou University,Guizhou Normal University,Guizhou University of Finance and Economics,Guiz hou Medical University and Guizhou University of Traditional Chinese Medicine as the investigation objects,and uses Marxist theory of literatur e and art,carrier theory of ideological and political education and environ mental theory of ideological and political education to carry out research.On the one hand,based on the survey data,this paper mainly analyzes the impact of visual culture on ideological and political education in colleges and universities in Guizhou from the aspects of educators,educational ob jects,educational carriers and educational environments.On the other han d,this paper analyzes the reasons for the negative impact of visual culture on ideological and political education in colleges and universities in Guiz hou from the perspectives of the diversification of visual culture market,i ts own characteristics and the imperfect supervision mechanism.Maintain its positive influence at the same time,strive to shape a charming educat or;To improve the visual literacy of college students;Make good use of v isual culture carrier,strengthen content construction and visual culture wo rks firm correct direction,create a good education environment to elimina te negative impact,advocate the support of all walks of life and the effort s of ideological and political educators in colleges and universities,colleg e students,form a joint educational force,reduce its negative impact to th e greatest extent.