| With the continuous attention to sports in China and the continuous development and maturity of the cross-strait student baseball league events,the cross-strait student baseball league,as a large-scale sports event,has been pursued by many players.In order to systematically understand the influence of cross-strait student baseball league on the development of shenzhen sports tourism industry and how to promote the better development of the two.This paper takes the 2017 and 2018cross-strait student baseball leagues as the research background.Firstly,the literature review method is used to summarize and study the theories related to the influence of cross-strait student baseball league on shenzhen sports tourism industry.And the use of field method to verify,I participated in the two shenzhen cross-strait student baseball league finals referee task,during the game survey of the actual situation;Then by means of questionnaire survey,the coaches and athletes of the cross-strait student baseball league were distributed questionnaires.Then,the influence of the cross-strait student baseball league on the sports tourism industry of shenzhen was analyzed systematically with mathematical statistics and logical analysis method,and the following conclusions were drawn:First,through the study of cross-strait student baseball league on shenzhen sports tourism industry,it is concluded that in terms of tourism economy,cross-strait student baseball league has spawned a large number of tourists;Increased tourism revenue;Enhance the influence of shenzhen sports tourism industry.Secondly,in terms of the hardware facilities of shenzhen sports tourism industry,the cross-strait student baseball league has,to someextent,improved the municipal construction,urban environment,sports venues,hotels,catering,entertainment and other tourism supporting facilities.Thirdly,in terms of the software facilities of shenzhen sports tourism industry,the cross-strait student baseball league has improved the image of shenzhen,the popularity of shenzhen sports tourism industry and the influence of shenzhen urban culture.Fourthly,in terms of the structure of shenzhen sports tourism industry,the cross-strait student baseball league added new sports tourism events,which affected the spatial layout of shenzhen sports tourism industry development and promoted the transformation of the development mode of shenzhen sports tourism industry.Fifth,through the investigation of the contestants,it is found that the integration between tourism regions in shenzhen is not strong enough.The cooperation between the cross-strait student baseball league and shenzhen sports tourism industry is not strong enough,and there is a lack of featured event tourism products.With the increasing attention and participation in the cross-strait student baseball league,this paper puts forward the following Suggestions on how to make good use of the opportunity to promote the development of shenzhen sports tourism industry:First,we should make good use of our geographical and tourism resources advantages,integrate the tourism regional development efforts with the surrounding provinces and cities,and start with the cross-strait student baseball league to open the regional linkage development,so as to lay a solid foundation for the regional development of more sports tourism events in the future.Second,students baseball league committee on both sides of the strait should actively cooperate with shenzhen tourism style,developed with characteristic of event tourism products,design the participation strong students baseball league tournament on both sides of the straittourism routes,make students baseball league tournament on both sides of the strait tourism in many other large sports events,the festival tourism,and in the sightseeing tour is given priority to with natural humanities resources,and become the new growth point of sports tourism industry development in shenzhen city.Third,students across the Taiwan straits baseball league and the development of sports tourism industry in the new era of shenzhen should make full use of the mass media in high impact resistance,strong sports tourism products promotion and propaganda,make more people participate in sports tourism,also makes the traditional scenic spots to new,strong participation in sports tourism.Fourth,strengthen cooperation with the corresponding departments and standardize their respective responsibilities;In terms of staff arrangement,responsibilities should be transferred to people and things,so as to improve the satisfaction of cross-strait students' baseball league experience and become the brand of shenzhen sports tourism industry.Fifth,the government should strengthen support in the development of cross-strait student baseball league and shenzhen sports tourism industry,ensure that the event can be completed within the set time,and strive to cooperate with the implementation of national fitness,sports consumption and tourism services and other policies. |
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