Study On Marketing Restriction Factors And Countermeasures Of Guangxi Gas Volleyball Competition

In recent years,with the continuous improvement of market economy and the further development of sports industry,sports events are influencing the change of social structure in multiple aspects with their unique charm,and bringing economic and social benefits.As a part of sports events,Guangxi gas volleyball matches are rich in resources and have a strong development trend,with a huge market potential,and its market-oriented development has become a trend.Although people in gas volleyball competition market have a certain understanding of Guangxi,and using pattern of marketization operation,but from the point of the present situation,the pace of marketization of Guangxi gas volleyball tournament still lags behind the development of the era,competition and the lagging behind of management system of the competitive level is low,the intermediary is weak and lack of awareness of marketization of sponsors for Guangxi gas volleyball tournament,etc.,are to a certain extent,restricts the development of the market.This paper USES sports economics,sports management,sports marketing and marketing,and other sports events aspects of theory and practice experience,market-oriented development of Guangxi gas volleyball tournament market present situation and the main factors of restricting the competition market,and analyzes the causes of main factors,so as to put forward countermeasures and Suggestions on the development of gas volleyball tournament in Guangxi market,to market formed gas volleyball tournament in Guangxi specification,benign development,improve the quality of our events,and promote the sustainable development of gas volleyball movement to provide theoretical basis and practical thinking.The research results show that:1.Current situation of Guangxi gas volleyball events: although there are many Guangxi gas volleyball events,there are few influential brand events;The mode of operation shows the development from "government-led" to "government-guided and various forms coexist".The degree of marketization is still in the embryonic form,the state of germination,the operation level is low.2.Main problems existing in Guangxi gas volleyball event market: difficulty in raising funds for the event;Sports management talent shortage,the specialized operation level is low;Lack of media attention;"Each sets up vassal" management,authority and responsibility is confused.3.The factors restricting the marketization of Guangxi gas volleyball event mainly include five categories of factors:event producers,event products,event legal system,event media influence and market demand.Among them,the factors restricting competition producers are the sound competition management organization and human resources guarantee.The factors restricting competition products are core products,physical products and extended products.The mainreasons restricting the competition legal system are the improvement of the competition legal system,the awareness of laws and regulations,the training of talents and the enforcement of the laws and regulations.The main reasons restricting the influence of the media are the attraction of the competition to the media,the investment of the media and the way of selecting the media.The factors restricting market demand are actual market demand and potential market demand.4.Countermeasures to promote and promote the marketization of Guangxi gas volleyball competition: establish the mode of "government guidance,social participation and market operation";Strengthen the capital investment in the event market and improve the overall operation level of the event;Attaching importance to the cultivation and management of human resources and vigorously developing the market of brokers(or sports intermediaries);Promote the integration of diversified media and intensify the publicity of the event;To establish an event management organization and regulate the event market management;Perfect the sports laws and regulations system,promote the healthy development of the gas volleyball competition;Create brand event,realize "gas volleyball event +" economic growth;Combined with market demand,increase gas volleyball market development.